Indian Institute of Management, Calcutta

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Rajiv Gandhi Prodyogiki Vishwavidyalaya

Excellence School

Certified Digital Marketing Trainer ? Digital Marketing Expert Helping Businesses Become Brand  -  Founder at SEM Updates ? Featured Author in Top-10 Marketing Magazines  -  Emerging Influencer

Skills: Content Marketing · Digital Marketing · Marketing Analytics

Dassault Systèmes

SIMULIA Offer Marketing & Brand Advocacy Specialist

I have done a lot of experiments & research to learn different digital marketing campaign strategies in the past 7 years. So, I started my own blog – SEM Updates. I share my knowledge and learning on my blog. You can read about my past campaigns and tips and tricks to improve your digital marketing strategies.

About SEM Updates Blog:

SEM Updates blog is designed to share the latest digital marketing updates, campaign strategies, case studies, infographics, latest digital marketing trends, and tool. It covers the major topics falls under categories like SEO, PPC, Content Marketing, Social Media, Marketing tools.

SEM Updates website visitors are hardcore marketers hungry for the best tools, tips, and strategies. You can read more at the website http://www.semupdates.com/

SEM Updates

Founder | Blogger | Editor

Here at Infobip, I take care of Growth Marketing for India Region. Which includes:

►Growth marketing strategic planning aligned with the annual revenue goals & business objectives.
►Lead the demand generation, including developing & executing strategies for
multiple customer segments to drive market awareness, educate and capture buyers’ interest, and
ultimately build a pipeline across prospects and customers.
►Build, scale, and optimize digital marketing channels as per the buyer's journey.
►Test, analyze, and scale experiments to improve key metrics across channels. Evaluate and track key
success metrics across the channels
►Cross-functional team collaboration with product marketing, growth, brand, customer and
partnership marketing to strategising the new customer acquisition plans and retention of existing
customers.
►Digital marketing assets planning and production to target the right buyer persona in the customer
journey.
►Partner with the regional sales through account-based marketing to build a demand generation plan
that engages and nurtures target accounts and those within our ideal customer profile.
►Monitor the entire marketing and sales process, from acquisition to close, to improve pipeline
growth and velocity across the entire funnel in partnership with the sales and revenue operations
team.
►Analytics: Leverage data to make intelligent, informed recommendations, decisions, and forecasts for
our demand generation tactics, tiered accounts, and paid investments.
►Performance Tracking: Measure KPIs, campaign ROI analysis, Measure, optimise, and focus on the
growth and demand generation activities on a weekly basis.
►Media & Budget Planning: Manage the demand generation budget and ensure key deliverables from
all related third-party providers, including agencies, freelancers, and contractors.
►Digital marketing strategy planning, social media research and content Calendar.
►Data-driven GTM strategy to target the right audience at the right channel

Infobip

Digital Lead - Growth Marketing | Marketing Automation

I am providing digital marketing coaching and training to aspiring students, interested to learn from real-time projects and case studies.
Taking guest lectures, virtual digital marketing sessions to share my knowledge and expertise.

Board Infinity

Digital Marketing Coach

Get your 𝐜𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐞𝐝 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐩𝐫𝐨𝐠𝐫𝐚𝐦. Have a quick call to understand the scope! or Book a demo session now!

Best suited for - Startup owners, entrepreneurs, digital marketing freshers, creative marketing enthusiasts, or corporate people looking to expand their skills by learning digital marketing advanced techniques. 

Under this mentorship program, I am guiding digital marketing enthusiasts to learn better and how to be more efficient at developing digital marketing strategies.

I am offering personal digital marketing coaching as well to that who as great potential and have a passion to achieve something in the field of digital marketing, advertising, and branding. This personal training session will be customized according to your requirements and as per your pace to learn.

Learn from me:
- Create, implement & monitor Digital Marketing strategies that are up to date with industry needs.
- Learn various growth hacking techniques to optimize your digital marketing approaches. 
- Learn to create effective content marketing strategy - Content design & development across properties to drive acquisition, engagement, and stickiness.
- Learn to develop and manage Social Media campaigns for various brands across the globe.

Digital Marketing Mentor and Personal Marketing Coach

I am currently working on Kogni - enterprise data security product. 
► Develop product positioning & messaging that differentiates the products in the US market.
► 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐟𝐚𝐜𝐭𝐨𝐫𝐲 – work collaboratively with Product Management & Sales teams to generate a pipeline of compelling & relevant content like whitepapers, PPTs, Marketing Collaterals, and blog articles, and more.
► Lead generation, Demand Generation, Account-Based Marketing
► 𝐒𝐚𝐥𝐞𝐬 𝐞𝐧𝐚𝐛𝐥𝐞𝐦𝐞𝐧𝐭 – Working closely with the sales team, communicate the value proposition of the products to the sales team, and understanding the buyer's persona to build a strategy to target the right audience. 
► Product launch – plan the launch of new features & updates, and help to manage the cross-functional implementation of the plan, Go-to-market strategy planning
► Demand Generation - I research, plan and develop the programs to increase market awareness & demand generation for the software product.
► Budget Management – work with Marketing leadership to ensure that product marketing KPIs are achieved on time and within budget.
► Communicating with the relevant stakeholders to ensure excellent visibility of product marketing programs. Cross-team collaboration to implement the product marketing strategy
► Develop marketing collaterals content in support of commercialization 
► Product line portfolio management, competitive benchmarking of features, market pricing and channel to market, Product lifecycle management
► Product planning - Concept, development, implementation and market introduction for the product or product line
► Analytics and reporting
#ProductMarketing #ProductManagement #DigitalMarketing #ProductBranding

Kogni

Product Marketing Specialist - Launch, Branding, Awareness

Major Responsibilities: Building a digital marketing strategy for year and quarter, Content calendar implementation and execution, social media strategy planning, Website A/B testing, SEO-friendly website, Email Marketing, Event Promotion, Tools evaluation for SEO, Marketing Automation, and more.

Analyse appropriate metrics and procedures to measure the effectiveness of all marketing activity (ROI) and create and source content for the website; create tactical initiatives to help support specific products and to target particular markets.

Clairvoyant LLC

Digital Marketing Specialist - Strategic planning & Implementation

Trained more than 50 students, took 4 batches, in 6 months! Received good recommendations for that. I was providing digital marketing advanced training in this institute. I shared my personal experience and learnings from past campaigns, I designed for various clients. That was intense training includes the live demonstration of campaign planning and execution, discussed a lot of case studies, KPI & ROI according to the campaigns. 

I covered 30 advance digital marketing modules on digital marketing, advertising, branding, content marketing, PPC paid campaigns, social media campaign, remarketing, personal branding, blogging, WordPress, SEO – search engine optimization, Mobile app marketing, email marketing, lead generation, A/B testing, demand generation & affiliate marketing.
 
I have demonstrated the use of a wide range of tools like Google Analytics, Webmaster, AdWords, AdSense, Facebook Business Manager, MailChimp, WordPress Plugins, Google Tag Manager, Coschedule, Hemingway Editor, Moz, SEMRush, Backlink Checker, SEO Audit and more.

Digiperform

Digital Marketing Trainer | Corporate Trainer

As Head of Digital marketing for ZoOm.com.kw, I am responsible for designing and implementing the digital marketing strategies to drive the sales and revenue. Managing a team of digital marketing experts including content developers, SEO, and SMO experts. Developing, executing and delivering digital marketing strategies for the entire group, associate companies, and products.
►  Analyse appropriate metrics and procedures to measure effectiveness of all on-line marketing activity (ROI) and create and source content for the website; create tactical initiatives to help support specific products, and to target particular markets.	
► Understanding objective and defining strategy along with network wise budgeting
► Designing Social Media Marketing strategies for brand awareness and lead generation for Facebook, Twitter, LinkedIn, YouTube
► Strategic inputs on website creation and optimization, lead generation, PPC, social media marketing.
► Create new content and explore new mediums of marketing in the search, display, video and social space. 
► 360 degree campaign roll out
► Cross-functional team communication 
► To maintain healthy relationship with the clients and ensuring long term business goals.
► To find new opportunities from the existing accounts and to get new business opportunities to increase sales.

ZoOm.com.kw

Head - Digital Marketing | Advertising, Branding, Social Media Speicalist 

I provided consultation to more than 25 startups across the globe. 
I share my knowledge and experience with my clients and help them achieve their goals. I provide customized solutions according to the client’s requirements. I design creative digital marketing strategies for various organizations in different industries like IT, legal, eCommerce, healthcare, & entertainment.

I apply the different digital marketing mix to the strategy in order to achieve success. Few of my clients are impressed with my social media campaign ideas. I like to run experiments to see the potential in the ideas and share my learning with my clients. 

Few major consultations I provided to boost the website traffic, enhance the search engine ranking, lead generation campaigns on AdWords as well as on social media platforms. I helped Help firms building an online presence by implementing different branding strategies.

Major contribution in SEO, Social Media, PPC, Lead Generation, Demand Generation, Content Marketing, Email Campaigns

Digital Marketing Consultant | Startup Consultant

Product Analysis
Product Marketing
Lead Generation
Demand Generation
Social Media Marketing: Campaign management
Content Marketing
Website Optimization with best SEO practice
Video Marketing: YouTube channel optimization
Report generation

CloudLex, Inc.

Product Marketing & Advertising Executive

Being a passionate digital marketing enthusiast, I recently launched an internship program to help people to learn digital marketing with real-time projects and best case studies in the marketing industry. With 7+ years of expertise in all the digital marketing modules, I trained more than 300 people, who are now working as a professional in various companies.

I offer online/in-class training, mentorship, personal coaching, 1-1 session on Digital Marketing from beginner to professional level. My examples are inspired by recent marketing updates and successful use-cases from top marketing leaders. I believe in providing directions on the practical execution of the digital marketing concept, learn from right resources, & achieve top digital marketing certifications which is valued in the industry.

Training modules:
►Digital Marketing Strategy Planning
►Search Engine Optimization SEO - On-Page optimization, Off-page optimization, Local SEO
►Social Media Marketing, Advertising & Branding
►Content Marketing - Content creation, Content optimization, Curation, content publishing, content promotion, re-furbishing
►Google products - GTM - Google Tag Manager, Adwords, Webmaster, Analytics, Adsense
►Mobile Marketing - App store optimization, play store ranking
►Email Marketing - Newsletter, Automation, Outreach campaigns
►Product Marketing
►Event Promotion
►Video marketing & advertising
►A/B testing
►Growth Hacking
►CRO, Landing page optimization
►Ecommerce marketing

Customized modules, course designing, on-demand workshops, online 1-1 Q&A session

Digital Marketing Trainer | Corporate Trainer | Mentor | Coach | Career Advisor

► Formulating marketing strategies by setting up SMART digital marketing goals. 
► Interacting with clients to understand the requirements and creating marketing proposals. 
► Responsible to develop creative digital marketing, social media, product marketing, event promotion, branding plans for local and international clients.
► Product analysis, research, documentation and promotion.
► Implemented and executed successful SEO strategies to drive traffic for higher conversion.
► Developed social media strategy to attract and engage potential customers on multiple social media channels like Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media platforms.
► Extensive market research skills to identify latest trends and insights, and utilize them to enhance marketing campaigns.
► Tracks and reports SEO analytics on weekly basis by using marketing tools like SEO MOZ, Google Webmaster Tools, Google Keyword Planner, Google Analytics, Screaming Frog, SEM rush, etc. 
► Multiple social media accounts management and monitoring on multiple channels.
► Make strategic recommendations relating to audience acquisition and engagement based on the Analytics analysis.
► Advertising campaign on various platforms like Google AdWords, Facebook ads, Twitter ads, lead generation, LinkedIn Text ads, LinkedIn sponsored content etc.
► Cross-functional team collaboration to align marketing activities in timely manner. Connecting with Sales, web Development and Graphic Design team for the requirements to execute the marketing plans.
► Technical knowledge of SEO-friendly site and app development. 
► Email marketing to drive high intent traffic & achieve online sales with a strong focus on ROI.
► Analyzed client’s Google Analytics in order to measure incremental impact in unique visitors, pages/ visits, page views and search engine positions.

Extentia Information Technology

Online Marketing Executive | Digital Marketing Expert

•	Requirement Analysis and conceptualization of the Web Development Projects including specifying, analyzing requirements and documentation.
•	Creating workflow to complete the project in a timely manner.
•	Wireframe designs to get a better understanding on project work flow.
•	Project testing on each and every phrase to deliver quality and everything should be bug free.
•	Communicated persuasively and effectively with clients based in US, UK, Canada & India.
•	Product Market Research, Planning and Development.
•	Quality Improvement of Business and Website.
•	Project Management, Team management, Task Management

IBR INFOTECH

Business Analyst | Digital Marketing Manager

•	Search Engine Optimization: Onpage, off-page SEO
•	Content Writing: writing technical, non-technical Article and Press releases
•	Website Trafficking with Google Analytics and Webmaster tool
•	Social media optimization: Facebook marketing, twitter, Tumblr postings etc.

Ratufa Technologies

Sr. SEO Analyst | SMO Executive

•	Search Engine Optimization: Onpage, off-page SEO
•	Website Trafficking with Google Analytics and Webmaster tool, Keyword ranking.
•	Social media optimization: Facebook marketing, twitter, Tumblr postings etc.
•	Offpage optimization: Directory submission, link building, blog creation, commenting, article submission, press release, QA submission, PDF submission, PPT Submission, Directory submission, Guest posting, Business Listing, Micro blogging etc.
•      Website Analysis: broken links, w3c error, competitor analysis, keyword research
•      On Page Optimization: Meta tags creation, competitor analysis check list creation, Keyword research, List of issues related to sites creation, interlinking check, alt tags check, xml sitemap creation& create Robot.txt file, internal linking.

Cyber Infrastructure Private Limited

SEO executive

Worked as an intern for learning purpose. Handled various tasks like link building, community posting etc.

Expert18 Web Solutions - India

SEO Trainee

I completed my engineering from RGPV Bhopal with Honors degree, having good command over the various technical subject and keep myself updated from all the advanced technologies.

Richa Pathak, Digital Marketing Expert, Mentor, Coach