University of West Georgia

Co-Founder at Purpose Possible

Purpose Possible transforms our communities by empowering mission-driven organizations. We provide wrap-around services so that your leadership and staff can focus on the mission at hand.

Purpose Possible

Founding Partner

Develop compelling marketing/promotions and management of all advertising activities associated with promoting the programs and services offered by the Office of Cultural Affairds.

Responsible for working with OCA management and other City officials to promote OCA’s programs and services.

Responsible for the execution of promotions aimed at generating additional revenue for specific OCA programs including: Atlanta Jazz Festival, ELEVATE and the cultural field trip program for public school children. 

Promote OCA’s various services geared to Atlanta’s art community, managing publication the OCA’s monthly e-newsletter  and all email marketing and developing social media initiatives/promotions..

City of Atlanta

Cultural Affairs Marketing & Development Manager

An experiential event, the written word,a funding application,or something truly unexpected---

Peach State Collective shares what is unique and vital about your organization with the audience
you want to reach in the most memorable ways.

Peach State Collective

Founder

Developing and implementing event series for various audiences including:
-entrepreneurs and start-ups
-residents
-business community
-non-profits, arts and universities
-real estate, developers, property managers and leasing agents
-board of directors, civic and executive leaders
-general public

Coordinating, managing, tracking and evaluating all member engagement events, activities and communications.

Developing and implementing a membership and outreach strategy for retention of current members and strong growth of new membership.

Developing and executing member and community surveys, focus groups and interviews to determine member needs and to enrich the experience of members. 

Working with Midtown Alliance staff and program directors to develop new programs and services for members as appropriate.

Developing member and prospect communication materials, including website content, newsletters, welcome kits and other communication vehicles and collateral.

"Friendraising" constituency building, building a resource base for volunteers, strategic partnerships and financial support

Greater awareness of Midtown Alliance and Midtown Improvement District activities and objectives
 
Developing new and creative approaches to earned revenue ventures including cost-sharing partnerships, and other in-kind support of Midtown Alliance programs.

Midtown Annual Meeting--Sponsor cultivation and fundraising, establishing and producing sponsor benefits packages, generating leads for Atlanta Business Chronicle Market Report, Event Production including Print Materials, Run of Show, Show Content, Catering & Hospitality, Show Talent, Stage Production and more.

The recruitment and retention of membership

Midtown Alliance

Director of Member Engagement and Partnerships

Established and cultivated strategic partnerships within the greater Atlanta community on behalf of the college. Through these connections other local non-profit organizations, businesses, artists and individuals could propose collaborative projects involving the school and students. I managed those projects and assisted in promoting SCAD-Atlanta public events that are a free service to the Atlanta community.

Savannah College of Art and Design

Director of Community Outreach

Generated all media outreach and communication platforms: press releases, website content, internal & external publications, social media accounts, membership and sponsorship benefits packages, and more.

Created the first museum's first membership program and participated in Executive Board development. Also started the Young Professionals Board for Millennials to engage with the organization.

Executed content and logistics for all public-facing programming and events--including guest speakers such as Yves Behar, Ray Anderson, Eames Demetrios, the Chinati Foundation, Alfredo Haberli, and many others.

Curated exhibitions including the traveling exhibition, "Graphic Noise" featuring international concert posters from renowned designers.  Exhibition traveled to 13 galleries and was featured at the Pitchfork Music Festival.

Participated in fundraising activities including the annual fund drive and targeted corporate and philanthropic foundations.

Laura Moody