Laura Merritt

Laura Merritt is the President of Diageo Beer Company (DBC) and Pre-Mix at Diageo North America.13 She assumed this role in July 2023, having initially joined Diageo as the Chief Marketing Officer (CMO) of DBC and Senior Vice President of Pre-Mix.12

Career Highlights

Laura brings extensive experience in the food and beverage industry to her current position:

• Prior to Diageo, she served as President at Tacombi, a fast-growing CPG brand.12
• She led Marketing and Innovation for KIND Snacks as Vice President.12
• Laura held leadership positions at several other notable companies, including Campbell Soup Company, Snyder's-Lance, and Diamond Foods.2

Achievements at Diageo

Since joining Diageo, Laura has:

• Led the development of the Pre-Mix strategy in the North American market.1
• Overseen the launch of The Cocktail Collection, Captain Morgan Sliced, and various Ready-to-Serve and Ready-to-Drink offerings.1
• Developed successful brand partnerships, including Smirnoff ICE.1
• Supported the development of Guinness' "Lovely Day" campaign.1

Education and Leadership Style

Laura holds an MBA from Harvard Business School and a BA from the University of Missouri-Columbia.12 She is described as a passionate and committed leader who brings an entrepreneurial mindset to the growth of brands, businesses, and people.1