Laura McKenna

Laura McKenna is a Senior Account Manager at Forrester, a top global research and advisory firm specializing in guiding business and technology leaders in developing customer-centric strategies for organizational growth. At Forrester, Laura's role involves enabling digital transformation, mapping intricate customer journeys, leveraging digital channels for differentiation, fostering customer insight-driven organizations, optimizing the business value of technology, and enhancing revenue through superior customer experience. She contributes to educating agencies on cutting-edge technologies like Virtual Reality and Artificial Intelligence, helps in measuring and improving customer experience investments, and assists in establishing distinctive positioning in a complex agency landscape. Forrester's unmatched insights stem from extensive annual surveys of over 500,000 consumers and business leaders globally, employing rigorous methodologies, and leveraging the expertise of innovative clients. Through exclusive research, data, tailored consulting, executive peer groups, and events, Forrester aims to challenge and inspire clients to drive change within their organizations. Laura McKenna holds a Bachelor's degree in Communication from John Carroll University.