Laura McGrath is a highly experienced live event professional who has demonstrated her skills across different disciplines in the entertainment industry. With a solid background in concert promotion, McGrath studied BA - Integrative Arts focused in Concert Promotion at Penn State University. Prior to her current position as Senior Vice President- Programming for UBS Arena, she established AEG Presents offices in Philadelphia and New York City and held various senior-level positions such as Senior Vice President at The Bowery Presents and AEG Presents, Vice President and General Manager at AEG Presents, and Advisor to Mayor's Office of Citywide Event Coordination and Management at City of New York. She possesses a wide range of expertise in concert promotion and production, venue acquisition and design, union negotiations and permitting, festival and event management, entertainment branding strategy, and partnership sales.