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Laura McGoff
Strategic Marketing, U.S. Deloitte Consulting
Laura McGoff is a senior marketing professional renowned for her extensive experience in design, communications, and marketing strategies within the professional services industry. She excels in influencing, delegating, managing cross-functional teams, and overseeing multi-disciplinary projects. Laura possesses exceptional skills in building collaborative stakeholder relationships, thriving under pressure, and adapting to sector and industry challenges. Her strengths lie in writing, organization, planning, critical thinking, decision making, and problem-solving. With proficiency in branding, positioning, thought leadership, collateral development, digital marketing, paid and organic social media, as well as conference and event sponsorship.
Laura McGoff pursued a Bachelor of Fine Arts in Design at the University of Connecticut. Her educational background has equipped her with a solid foundation in design principles and creative expression.
Throughout her career, Laura held various key roles in reputable organizations. She served as the Senior Marketing Manager for U.S. Consulting Supply Chain & Network Operations at Deloitte, demonstrating her strategic marketing abilities in a crucial sector. Prior to this, Laura excelled as the Marketing Manager at Monitor Deloitte and played a pivotal role as a Marketing Executive at Monitor Group. Her tenure also includes serving as the Communications and Design Director at Monitor Talent, a Communications Director at Cap Gemini Ernst & Young Center for Business Innovation, an Associate Art Director at Ernst & Young Center for Business Innovation, and a Graphic Artist at both Ernst & Young Center for Business Innovation and Mount Auburn Hospital. Additionally, Laura showcased her creative prowess as an Assistant Art Director at McDevitt Recruitment Advertising.