Laura Lum

Laura Lum is an experienced executive at Guthy|Renker, a prominent direct marketing company.1 She currently holds the position of Executive Vice President, Brands at the company.23

Career at Guthy|Renker

Laura Lum has been with Guthy|Renker for over a decade, demonstrating a long-standing commitment to the organization.2 Her career progression at the company includes:

• Executive Vice President, Brands: Her current role, which she has held since March 2019.2
• Executive Vice President for Celebrity Brands and Retail: A previous position within the company.
• Executive Vice President for Brand Strategy and Marketing: Another senior role she has occupied.
• Senior Vice President of Brand Marketing and Retail: In this capacity, she was involved with specific product lines such as Crepe Erase.6

Education

Laura Lum holds a Bachelor of Arts degree from the University of California, Berkeley.5

Additional Information

• She is based in Los Angeles, California.4
• Her experience in brand strategy, marketing, and retail has been instrumental in her roles at Guthy|Renker.
• As part of her responsibilities, she has been involved in managing celebrity brands and overseeing retail operations for the company.

Laura Lum's extensive experience and progression through various executive roles at Guthy|Renker demonstrate her expertise in brand management and marketing within the direct marketing industry.