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Colette Weintraub
Global Entertainment Marketing, Social Impact, and Business Growth Expert: Focused on Optimizing Your Brand, Engagement, Marketing Effectiveness, and Social Impact.
Colette Weintraub is the Head of Stand Together Music, Sports & Entertainment, a role she has held since July 2021. In this position, she focuses on leveraging the music and sports industries to address significant societal issues, including criminal justice reform, addiction recovery, education, and free speech. Stand Together aims to unite musicians, athletes, and entertainment companies with proven changemakers to create impactful solutions.12
Professional Background
Weintraub brings extensive experience in global entertainment marketing and social impact. Her career highlights include:
- Founding Member of (RED): She played a crucial role in launching this initiative aimed at combating AIDS in Africa, contributing to over $650 million in funding for related programs.1
- Revenue Generation: Under her leadership, Stand Together has seen substantial financial growth, including a 21% increase in company revenue and generating over $4.3 million in revenue through various initiatives.1
- Partnerships and Campaigns: She has collaborated with high-profile brands and artists like Facebook, Rihanna, and the Foo Fighters to create impactful marketing strategies and community engagement programs.14
Recent Initiatives
Weintraub has been instrumental in partnerships that enhance music education and support recovery movements. Notably, Stand Together recently partnered with Stargate's Los Angeles Academy for Artists and Music Production (LAAMP) to expand their innovative music education program.2 Additionally, she has led initiatives like 1 Million Strong, which aims to foster a supportive community for individuals impacted by addiction at events like the New Orleans Jazz & Heritage Festival.3
Personal Insights
Colette Weintraub is based in Santa Monica, California. She is recognized for her ability to combine marketing expertise with a passion for social impact, working towards creating a positive change through music and entertainment.56