Laura Latshaw is a seasoned market researcher with a strong focus on custom research sales and execution. With extensive experience in cultivating relationships with clients from diverse industries such as consumer products, business to business, industrial and pharmaceuticals, Laura has successfully developed new clients by providing consultation on project design, methodology and writing proposals. She has a proven track record of managing project management staff and guiding each engagement from design through analytics and reporting, resulting in invaluable insights for clients.
Laura's impressive background includes a Master's Degree in International/Global Studies and a Bachelor's in Political Science and Government from American University and Wheaton College (MA) respectively. She was also a former Senior Vice President at GfK Custom Research North America and held leadership positions in several reputable market research firms such as Decision Analyst, Lieberman Research Worldwide and TNS.
With over 50% of her work conducted globally, Laura has a wealth of experience in conducting various types of research, such as ad and copy testing, attitude and usage, brand health tracking, communications tracking, customer experience tracking, market sizing and new product development, pricing and segmentation. As a mentor, she trains new Account Managers on new business development, highlighting her expertise in relationship building.