The George Washington University

MIT Sloan School of Management

VP Marketing // Content & Brand Leader

Skills: Strategic Marketing Management · Go-to-market Strategy · Marketing Strategy

pganalyze

VP of Marketing

Resolute Ventures

Limited Partner

Social Leverage

Skills: Brand Marketing · Digital Marketing · Positioning (Marketing) · Content Strategy · Web Content Writing

Fiberplane

Fractional CMO

Nexla is the only enterprise grade data platform that brings automation to data engineering so that data can be ready-to-use for any data user in the tool and format of their choice.

Nexla

CMO (Interim)

One-half of a marketing leadership team that can deliver full-stack marketing strategy and campaigns to upgrade your marketing function to drive more revenue. We specialize in translating complex technologies into consumable content, delivered to the right audience, to accelerate pipeline.

Tract Agency

Co-Founder, Fractional CMO, & Interim VP Marketing

· Made JLL Spark a household name in the PropTech venture community, positioning legacy real estate player JLL a market leader in PropTech.
· Served as an advisor to 20+ early stage PropTech startups, generating hundreds leads through joint campaigns and events.
· Drove JLL's global technology messaging and communications, working with the Global CEO and regional business leads.

Director of Marketing & Communications, JLL Spark Global Venture Fund

· Re-branded 200+ year old legacy real estate company for 21st century technology market. 
· Led communications and brand strategy on the creation of a new 3,000 person division to deliver leading technology for the world's offices.

JLL Technologies

Global VP Marketing, Brand, Content, & Communications

Making enterprise software come to life with real-world customer stories about machine learning, microservices and hybrid cloud computing.

The New Stack

Contributing Writer

Backed by Andreessen Horowitz and T. Rowe Price, Mesosphere provides a hybrid cloud platform enabling container orchestration and data analytics for the Global 2000. I was a corporate marketing and comms leader driving brand awareness and pipeline through PR, AR, content strategy, customer marketing, and channel marketing. I worked cross-functionally to create media stories, customer case studies and messaging around digital transformation and the technologies that make it possible. 

-- Led $125 million Series D funding announcement earning coverage in Bloomberg, Wall Street Journal, Fortune, Axios, Techrunch and more
-- Published customer case studies with Royal Caribbean, Deutsche Telekom, Sky, athenahealth and launched the company's first customer page (www.mesosphere.com/customers)
-- Drove analyst strategy to create an emerging technology category with Gartner, Forrester, 451 Research, Moor Insights & Strategy, etc.

Mesosphere, Inc.

Director of Corporate Marketing & Communications

Toptal generates $100 million+ in annual revenue by connecting innovative companies with the world’s best freelance talent. I drove strategic communications, analyst relations and content marketing programs touting the power of remote work and distributed teams, earning features in Forbes, Business Insider, Inc., and Huffington Post. I reported directly to the COO and co-founder and managed a small team of communicators.

Toptal

Head of Public Relations

Acquired by Oracle, Wercker is a container-centric DevOps automation tool. As the company's sole marketing lead, I established Wercker as a leader in the burgeoning container industry and doubled month-over-month user growth. I was responsible for driving content and digital strategy across every marketing channel, including landing pages, blog, email, events and social. I led corporate communications, executing PR campaigns and product launches covered by Techcrunch, Venturebeat, Silicon Angle, and more.

Wercker

Head of Marketing

Skills: Digital Media · Web Content Writing · Branding & Identity

Beyond

Advisor

Founded a company to build a smart CRM for PR and marketing professionals. Led branding, product design and contributed to front-end development to get a MVP out the door and in front of beta customers. 

Bootstrapped entrepreneurial efforts by offering startup consulting, including the "Pasta PR Startup Toolkit." We provided a tailored messaging framework and training that allowed early-stage startups to DIY public relations and brand awareness. Our PR Toolkit helped establish CircleCI as a leader in DevOps and announce the company's $6 million Series A funding round.

Relatabase

Co-Founder

Managed and executed strategic PR programs for award-winning boutique firm, including news pipeline and product launch management, proactive editorial opportunities, social media and marketing integration, speaking and awards, analyst relations, and customer reference cultivation, with a heavy focus on content creation. 

-- Established Platform Computing as a leader in cloud computing and led communications through its acquisition by IBM in 2012
-- Earned Recyclebank recognition as a Wall Street Journal Top 10 Clean-Tech Company and a Fast Company Most Innovative Company
-- Orchestrated App Annie "Game of Phones" digital media campaign that cemented the company's leadership in mobile analytics, earning coverage in Mashable, Techcrunch, AllThingsD, and more

Bateman Group

Senior Associate

Developed and implemented strategic communications programs involving a combination of traditional public relations, social media and public affairs for clients across the transportation, defense and sustainability sectors.

Blakey & Agnew, LLC

Associate

Media relations coordination and event staffing. Working with BBC, New York Times, Washington Post, etc., to connect reporters with research experts in public policy. Staffing high-profile events with world leaders, politicians and pundits.

Laura Kelso