Laura Goodrich

Laura Goodrich is a prominent Client Success Coach at Stimulyst, where she leverages her extensive expertise in transformation and change management to enhance client relationships and drive organizational success. Recognized as one of the Top 20 Global Thought Leaders, Goodrich specializes in developing innovative processes that integrate both live and virtual experiences with micro-learning programs, aimed at preparing leaders and employees for the future of work.12

With over 25 years of professional experience, Goodrich has established herself as a key figure in the fields of change management and workforce innovation. She is also the co-founder of GWT Next, a company dedicated to transforming workplace culture through tailored coaching, assessments, and specialized toolkits.13 Her work has been instrumental in helping organizations navigate unprecedented shifts, particularly in light of technological advancements and evolving workplace dynamics.

Goodrich's contributions extend beyond coaching; she is also an accomplished author and filmmaker, known for her book Seeing Red Cars, which focuses on positive change in the workplace.1 Her insights into emerging technologies and their impact on organizational culture have made her a sought-after speaker and consultant in the industry.4