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Laura Frederici
Marketing Director at Senior Lifestyle
Professional Background
Laura Frederici is a dynamic marketing professional with a rich history of leadership, particularly in the senior living and memory care sectors. With a robust track record as the Marketing Director at both Senior Lifestyle and currently at Heritage Point of Oklahoma City Memory Care, Laura has honed her skills in crafting effective marketing strategies that resonate with clients and their families. Her passion for enhancing the quality of life of seniors through impactful marketing initiatives sets her apart in the industry.
At Senior Lifestyle, Laura's innovative approach to marketing helped elevate the organization's brand presence, engage communities, and emphasize the importance of memory care. She effectively led her team in developing campaigns that communicated the compassionate services offered, aligning with the company’s commitment to quality care for its residents. Laura utilized her expertise in market analysis to identify opportunities for growth and create strategic marketing plans that drove engagement and increased occupancy rates.
As the Marketing Director at Heritage Point of Oklahoma City Memory Care, Laura has continued her commitment to serving the senior community by focusing on personalized marketing strategies that cater specifically to the nuances of memory care. She leverages her experience to create programs that not only inform but also reassure families about the care their loved ones will receive. Her dedication to enhancing the community’s visibility and outreach has resulted in successful partnerships and an ever-growing reputation as a leading facility for memory care.
Education and Achievements
Laura Frederici has built a solid educational foundation that complements her vast experience in marketing. Her academic background provides her with a unique perspective on the marketing principles that drive successful strategies in the senior living industry. In addition to her marketing acumen, Laura is known for her excellent leadership skills and her ability to cultivate a team-oriented environment that encourages collaboration and creative problem-solving.
Laura’s commitment to continuous improvement is evident through her participation in various marketing and senior living conferences, where she actively seeks new insights and trends to bring back to her team. This dedication to staying ahead of industry shifts has not only assisted her in developing forward-thinking marketing campaigns but has also contributed significantly to the overall success of both Senior Lifestyle and Heritage Point.
Achievements
Throughout her career, Laura Frederici has achieved remarkable milestones that underscore her impact in the marketing arena. Her initiatives have consistently resulted in increased engagement with targeted demographics, particularly in the areas of family-oriented decision-making for senior care options. Laura has played a pivotal role in implementing innovative digital marketing strategies, including social media campaigns and content marketing, enhancing the online presence of the organizations with which she has worked.
Furthermore, Laura has demonstrated a strong ability to build robust relationships within her communities, which has played a crucial role in establishing trust in the brand and fostering a sense of belonging among residents and their families. Her efforts in community outreach and collaboration with local businesses and organizations have notably increased awareness and access to the important services offered in memory care and senior living. Laura Frederici continues to inspire those around her with her unwavering dedication to uplifting the lives of seniors and their families through marketing excellence.
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