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Jordan Uselton
Sales & Marketing Executive – Senior Living Market
Professional Background
Jordan Uselton is a dynamic and entrepreneurial Sales and Marketing Executive specializing in the Senior Living Market. With a robust track record of achieving and maintaining occupancy and census goals, Jordan demonstrates an innate ability to connect with families seeking senior living solutions. As the current Director of Community Outreach at Clarendale at Bellevue Place, he plays a pivotal role in facilitating deep connections with seniors, their families, and referral partners. His hospitality-minded approach ensures that every interaction is infused with compassion and understanding, vital characteristics in such a sensitive industry.
Before his tenure at Clarendale, Jordan served as a Care Coordinator at Always Best Care Senior Services. This role provided him with the foundational skills required to guide families through the complexities of senior care and adequately address their unique needs. Additionally, Jordan has gained earlier hospitality leadership experience in various companies, which has enriched his service-oriented perspective and allowed for his seamless transitions into the senior living field.
Throughout his career, Jordan has been committed to generating results through meticulous market planning, developing referral sources, and engaging in community outreach efforts. His strategy revolves around conducting purposeful tours and hosting events while ensuring consistent follow-up, which effectively maintains a robust waiting list of qualified applicants eager to join senior living communities. It is this combination of hard work and heartfelt interaction that has set Jordan apart in the industry.
Education and Achievements
Jordan's academic background provides a strong foundation for his career. While specific details of his education are not publicly documented, his extensive experience and achievements speak volumes about his qualifications. He is celebrated for his core competencies that include Team Leadership, Strategic Local Market Planning, and Consultative Sales. His ability to foster strong customer relationships, paired with his cross-functional collaboration skills, showcases his versatility in navigating the complex landscape of senior living and healthcare.
Jordan's recent achievements are nothing short of remarkable. In 2020, he achieved an impressive 138% of his Q1 Move-in Goal, which signifies not just hard work but effective strategy implementation. Furthermore, he met 105% of his Memory Care Goal for the entire year, underscoring his capability in addressing specialized needs within the senior population. Notably, he finished #1 in the LCS Rental Division, outperforming 38 communities with the most Move-ins—a testament to his dedication and impact in the field.
Moreover, he has been recognized for excellence by JD Power & Associates, receiving the award for Best Overall Customer Satisfaction in both 2019 and 2020. Such accolades reflect Jordan's commitment to ensuring a high-quality experience for families and residents alike, ultimately solidifying his reputation as a trusted partner in senior living.
Key Competencies
Jordan's core competencies are key to his success and include:
- Team Leadership: Leading and inspiring teams to reach common goals in the senior living industry.
- Strategic Local Market Planning: Developing tailored strategies to effectively engage local communities and outreach programs.
- Consultative Sales: Utilizing a consultative approach to understand and fulfill prospective residents' needs.
- Community Outreach: Actively fostering partnerships with local organizations to enhance service offerings and outreach efforts.
- Customer Relationship Building & Management: Creating lasting relationships with families for continued trust and engagement.
- Event Planning: Organizing impactful events that promote community involvement and showcase residents' lifestyles.
- CRM Database Management: Leveraging technology to manage contacts, leads, and follow-up processes efficiently.
Additional Contributions and Organizations
Jordan is not only focused on his professional achievements but also invests his time in nurturing community relationships. His strategic networking skills have enabled him to collaborate effectively with various stakeholders in the senior living space, ensuring that families have access to the resources and care they need.
His previous roles in hospitality have contributed to his exceptional customer service ethos, where he consistently acts with the hospitality mindset—a critical aspect of the senior living industry where empathy and respect are paramount. Jordan’s ability to negotiate and navigate complex scenarios within the healthcare system demonstrates his resilience and proficiency in managing care plans amid regulatory standards.
In summary, Jordan Uselton is a well-rounded sales and marketing executive who not only excels in his role but also embraces the values of compassion, dedication, and service within the senior living market. His diverse background, combined with his continuous pursuit of excellence through achievements in customer satisfaction and occupancy goals, makes him a leader and a source of inspiration for those in the industry.
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