Laura Falconer

Laura Falconer is an accomplished professional with over two decades of experience in e-commerce, strategy, visual design, and user experience.

As the Strategy Director at Engine Digital, Laura specializes in identifying new opportunities for a diverse range of clients, from global D2C brands to boutique start-ups.

In 2018, Laura founded Leaff, an e-commerce business focused on design-forward cannabis accessories, gaining valuable firsthand experience in building a brand from the ground up.

Her expertise spans operations, merchandising, customer support, digital marketing, social media, content creation, and partnerships.

Laura holds a Post-Graduate Diploma in Multimedia Technology from Napier University and a Master of Arts in Sociology from The University of Edinburgh.

She has also co-founded and owned Good Goods, and held various roles at organizations like Magnetic North Creative, Vision Critical, Chalk Media, Change Corporation, Sunsol, and Web Advertising.

Throughout her career, Laura has demonstrated a passion for crafting e-commerce strategies that resonate with customers, drive performance, and foster growth.

Her experience includes leading and mentoring cross-functional teams, making her a well-rounded professional in the digital and e-commerce space.