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Laura Cochran
Senior Product Executive | Expert in B2C/B2C SaaS, AI/ML, and Customer Experience | Proven Product Leader in Product Innovation and Strategy
Laura Cochran is an accomplished product development and innovation leader in the technology industry. With a Master's degree in International Marketing from the University of Strathclyde, and extensive experience working for Nielsen, Verizon, and Claritas, Laura has positioned herself as a leader in product strategy and customer success for location technology. Her background includes several high-level roles with responsibilities in product management, strategy, research and development (R&D), consulting, analytics, and innovation.
Laura has held various positions at Nielsen, including director of product development, client consulting director, VP of innovation, and VP of analytics and innovation. She was also a business development director at Nielsen, where she managed key partnerships and client relationships. Prior to her time at Nielsen, Laura worked for Claritas, where she first began her professional career in account executive roles and eventually transitioned into a VP of product strategy and R&D.
Currently, Laura is the Director of Product & Customer Success for Location Technology at Verizon. In this role, Laura leads the development of innovative products and services that leverage location data to help businesses improve their operations and customer engagement.
Throughout her career, Laura has developed expertise in location technology, analytics, product management, and innovation strategy. She has worked with a diverse range of clients, from media and advertising companies to technology startups and large corporations. Above all, Laura is passionate about driving innovation and helping companies leverage technology to achieve their business goals.