Laura Brandes

Laura Brandes is the General Manager Europe at Victorinox, a well-known Swiss company famous for its Swiss Army knives and other multi-tools. With over 20 years of experience in various global companies, including notable brands such as adidas, Nike, and Speedo, she has built a robust career characterized by strong leadership skills and innovative business strategies.3

Professional Background

• Leadership Roles: Laura has held significant positions in sales, marketing, operations, and product development. She is currently responsible for overseeing Victorinox's operations in Europe, focusing on strategic planning and execution.1
• Entrepreneurship: She founded her own brand, SKARP LTDA, which specializes in customizable apparel for high-performance athletes.
• Education: Laura has completed a certification in Policy Design & Implementation from the Harvard Kennedy School and is a certified Life Coach. Her educational background also includes studies in Visual Merchandising and Marketing.2

Advocacy and Skills

Laura is an advocate for Diversity & Inclusion and Animal Welfare, reflecting her commitment to social responsibility within her professional endeavors. Her expertise encompasses a wide range of areas, including brand strategy, merchandising, retail services, and team building.3

Through her role at Victorinox, she aims to enhance the company's market presence in Europe while fostering a culture of innovation and inclusivity within the organization.1