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Laura Barnett
Senior Brand Director Propel Water &Active Fitness Platform at PepsiCo
Laura Barnett is an entrepreneurial-minded marketer with over twelve years of experience in consumer packaged goods, focusing on brand management, consumer engagement, and consumer insights.
She possesses a versatile skill set that allows her to navigate global and local markets, from developing strategic plans to executing innovative initiatives.
Laura's work approach thrives on ambiguity, consumer empathy, challenging conventions, blending intuition with analysis, and fostering collaborative leadership.
Her career objective is to contribute to consumer health through the development of products and services.
Laura completed her Master of Business Administration at Northwestern University's Kellogg School of Management and holds a Bachelor of Science in Business from Miami University.
With an extensive professional background at PepsiCo, Laura Barnett has held leadership roles such as Senior Brand Director and Director of Global Brand Marketing for Propel Water & Active Fitness Platform.
Prior to her tenure at PepsiCo, Laura gained valuable experience at Procter & Gamble in various roles, including Consumer & Market Insights Manager and Global Fabric Care Innovation Intern.
She excels in building and leading teams, crafting consumer-centric strategies, and driving brand innovation in the competitive consumer goods landscape.