Laura Baker

Laura Baker is the Chief Marketing Officer (CMO) at Home Hardware Stores Limited, a prominent Canadian retail company.5 She is a seasoned marketing professional with a strong track record in transformational leadership and modernized marketing strategies.1

Career Progression

Laura Baker's journey at Home Hardware Stores Limited began in September 2021 when she was appointed as the Vice-President of Marketing.3 Her exceptional performance and leadership skills led to her promotion to the role of Chief Marketing Officer, where she currently serves.5

Professional Expertise

Laura is known for her:

• Bold and transformational leadership style
• Expertise in modernized marketing techniques
• Strong understanding of loyalty initiatives and CRM strategies4

Industry Recognition

Laura's expertise in marketing has been recognized within the industry. She was invited as a speaker at the 14th annual CMO Breakfast Panel, showcasing her thought leadership in the field.2

LinkedIn Presence

Laura maintains an active professional presence on LinkedIn under the username "laura-ann-baker".1 Her LinkedIn profile serves as a platform for sharing industry insights and connecting with other professionals in the marketing and retail sectors.

Location and Background

Based in Burlington, Ontario, Canada6, Laura brings a wealth of experience to her role at Home Hardware Stores Limited. Her previous positions have contributed to her comprehensive understanding of the retail and marketing landscapes, making her a valuable asset to the company's leadership team.