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Lassi Nummi
CEO - Elämys Business & Events. Partner - Assembly Organizing Oy - Founder OOMF Agency.
Professional Background
Lassi Nummi is a distinguished leader in the gaming and esports arena, leveraging over 15 years of specialized experience in digital marketing, strategic business development, and content creation. Currently serving as the Chief Executive Officer of Assembly Organizing, Lassi is at the forefront of Finland's leading gaming and esports content and experience production firm. In this role, he oversees the groundbreaking operations of the Assembly Party computer festival, a significant annual event that gathers gaming enthusiasts, developers, and influencers. Under his stewardship, the company expands its reach through various esports leagues and tournaments in collaboration with notable partners, including Telia Company. Lassi's vision and leadership have been crucial in propelling Assembly Organizing to new heights in the competitive landscape.
Lassi harbors a passion for creating and delivering engaging content and memorable experiences, primarily targeted at gaming and esports audiences. His core competencies illustrate a robust foundation in B2B sales, customer focus, data-driven decision-making, agile leadership, and creative problem-solving. His knowledge and understanding of the industry position him as a go-to expert for both aspiring and established professionals looking to navigate the ever-evolving digital market.
He has been instrumental in leading and coaching international teams across diverse markets and industries, promoting collaboration and innovation. His experience spans various influential positions, showcasing his ability to adapt and thrive in different environments. Lassi's newly earned accolades include spearheading the launch and growth of Hatch, a distinguished cloud gaming service developed by Rovio Entertainment. As the head of its marketing and esports function, Lassi contributed significantly to aligning the service with audience expectations while showcasing esports's potential.
Education and Achievements
Lassi's educational journey began with a Bachelor's Degree in Business Information Technology from Haaga-Helia University of Applied Sciences, which provided him with a strong foundation in the integration of technology and business principles. He further enhanced his expertise by obtaining a Master’s Degree in International Business Administration at TalTech – Tallinn University of Technology. This academic background underpins his approach to business strategies and market positioning, making him a well-rounded professional equipped to tackle complex challenges.
Throughout his career, Lassi has earned recognition and respect for his accomplishments in the digital marketing landscape. His role as CEO of the Elämys Group's Business & Events Business Line required dynamic leadership and forward-thinking strategies to ensure the organization’s growth and success. Moreover, as a former Founder at OOMF Agency, Lassi played a pivotal role in cultivating innovative approaches to marketing and branding, driving notable client success stories.
His time at F-Secure Corporation as the Director of B2B Digital Marketing, followed by various senior managerial positions within the company, further honed his skills in corporate marketing and strategic planning. Lassi's capabilities have attracted attention, winning multiple awards for his digital campaigns and communications in various capacities. His blend of creativity and analytical thinking has poised him as a key figure in steering successful campaigns that resonate with audiences across platforms.
Notable Achievements
Lassi’s career has been marked by pivotal achievements that reflect his commitment and expertise in the esports and digital marketing domain. Highlights of his career include:
- Hatch by Rovio Entertainment: As the Head of Marketing and Esports, Lassi was pivotal in launching and growing the cloud gaming service. Under his leadership, the service achieved consumer recognition and drove significant user engagement within the gaming community.
- Assembly Organizing: As the CEO, Lassi has ensured that the Assembly Party computer festival continues to thrive, drawing in thousands of attendees and acting as a vital hub for gaming innovation and community interaction.
- Digital Campaign Awards: His work with various agencies and corporate brands has garnered multiple accolades, solidifying his reputation as an authority in digital marketing strategy and execution.
- Team Leadership: Lassi has successfully led diverse international teams, fostering a culture of excellence and collaboration, while effectively navigating the complexities of the global digital landscape.
Lassi is enthusiastic about continuous learning and exploring new opportunities. He actively shares his insights and experiences with professionals and newcomers in the industry, contributing to knowledge-sharing efforts and advancing the gaming community. His dedication to the evolution of the gaming and esports industries, combined with his extensive experience in digital marketing and business strategy, positions Lassi Nummi as a forward-thinking leader in an ever-changing digital world.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.