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Robert Gedarovich
Global Social Media Lead - Esports @ Riot Games
Robert Gedarovich is a seasoned marketing leader with 15 years of experience in developing strategic digital campaigns for brands across various sectors including video gaming, esports, technology, entertainment, media, and consumer goods.
His expertise lies in utilizing a blend of insights, instincts, and ingenuity to drive business results, engage target audiences, and foster communities through compelling storytelling and brand narratives.
Robert has successfully led cross-functional teams, specializing in integrated marketing campaign development, influencer relations, content strategy, distribution, and performance measurement.
With a strong educational background in Communications and Public Relations from Marist College, Robert has held key marketing positions at renowned organizations like Riot Games, Gather, RG Strategy, The OutCast Agency, and Kaplow Communications.
His extensive portfolio includes collaborations with top brands such as IBM Sports & Entertainment, Facebook Gaming, Amazon Game Studios, HBO, Viacom, Patagonia, and Gap Inc., among many others.
Robert's professional journey encompasses roles ranging from Senior Manager to Vice President, digital strategy, demonstrating his versatility, innovation, and impactful contributions to the marketing realm.