Lars Waerland

Lars Waerland is a highly experienced Data Manager B2C marketing information and Data Protection Officer at Bisnode Sverige AB, with over 30 years of experience in Direct marketing in Sweden. Throughout his career, he has held leadership positions in sales, marketing, production, product development, and IT. Lars possesses extensive knowledge of direct marketing databases, CRM systems, and data management for both B2B and B2C markets. He is well-versed in legislation concerning direct marketing, credit and risk management, and GDPR compliance. Additionally, Lars is a valued member of the Data SE management team at Bisnode Groupe.

In his professional demeanor, Lars is known for his structured approach, problem-solving abilities, clear communication, strong social skills, genuine nature, energetic decision-making, empathy, and loyalty. His personal qualities include being result-oriented, independent, strategic, operational, responsible, high-performing, collaborative, proactive, and loyal. Lars envisions future roles in Privacy, IT-Governance, Information Governance, Enterprise Architecture, and Governance of System Maintenance Management.

Specializing in areas such as Data development, Information Management, Data Quality, Data Strategy & Governance, CRM, Direct marketing, Analysis, Business Intelligence, Qlikview, Marketing, Sales, Strategy, PUL, GDPR, Data Privacy Officer (DPO), and Compliance, Lars brings a diverse skill set to his professional endeavors.