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Lars van der Most
VD/ General Manager
Lars van der Most is a passionate and result-driven European professional with over 18 years of experience in various roles within the hospitality industry.
Starting from Food & Beverage, he has transitioned through Rooms Division and Sales & Marketing, showcasing strong leadership skills and expertise in pre-opening and operating hotels.
Throughout his career, Lars has overseen and managed diverse teams in Resort, Business, and Boutique hotels of varying sizes, demonstrating the capacity to drive revenues exceeding 60 Million Euro annually.
With a multilingual capacity and a broad understanding of European markets, Lars also possesses international exposure, having worked in China for 12 years with Starwood.
His key competencies include leadership, critical thinking, change management, revitalizing businesses, asset management, people leadership, ESG, marketing, innovative strategies, and owner relations.
Lars van der Most's expertise spans across multiple facets of the hospitality industry, encompassing Sales & Marketing, Food & Beverage, Finance, Human Resources, Quality Assurance, process improvement, cost management, revenue generation through methodologies like 6 Sigma, Safety & Security, Rooms Division inclusive of Front Office, Housekeeping, Executive Club services, Spa, and Health Club.
In terms of education, Lars has studied Hospitality Administration/Management and Sales & Marketing, further enhancing his academic foundation through hospitality management programs.
His professional journey includes roles as General Manager at Marriott Hotels, Executive Assistant Manager, Security Council member, China Rooms Council member, Director of Rooms, Rooms Division Manager, and Front Office Manager at Starwood Hotels & Resorts Worldwide, Inc.
Prior to his tenure with Starwood, Lars also served as Owner & Founder at Horeca Training Centrum and Residence Manager at Hotel Derlon Maastricht.