Lars Murray

Lars Murray is a seasoned strategist, marketer, creator, and connector with a proven track record in opening new revenue streams and opportunities in the music, media, technology, and entertainment industries.

During his time at Pandora, from July 2014 to early 2018, Lars focused on leveraging the platform's scale and technology to create new opportunities for artists, labels, and the music ecosystem, resulting in significant revenue growth and industry partnerships.

With over 20 years of experience, Lars has excelled in innovating and launching successful products and initiatives for a wide range of leading companies and artists, including Pandora, Columbia Records, Spotify, Apple, Google, Universal Music Group, and many more.

His passion for continuous learning and innovation drives his work in the intersection of music, technology, and marketing, making him a valuable resource for insights and connections in these dynamic fields.

Educationally, Lars studied BA in American Civilization at Brown University and attended The Millbrook School, further enhancing his academic background in complementing his professional expertise.

Having held key roles in various organizations like Unlimited Supply, RoyFi Inc, PopCult Worldwide, and Voxally, Lars has demonstrated his adaptability and leadership in business development, consulting, and strategic partnerships.

With a rich history in digital media, interactive marketing, and new media development across renowned brands like Virgin Records, Rykodisc, and Columbia Records, Lars Murray stands out as a versatile and influential figure in the industry.