Lars Fløe Nielsen
Lars Fløe Nielsen
Lars Fløe Nielsen is a successful entrepreneur, investor, and member of multiple boards. He is a co-founder and minority-owner of Sitecore, a global digital marketing company that uses big data and machine learning to help businesses communicate effectively with their customers across all channels. With a background in programming, Nielsen played a pivotal role in Sitecore's growth from a small startup to a market-leading unicorn. He has held several roles within the company, including sales, marketing, strategy, product development, and acquisitions.
Nielsen is committed to supporting entrepreneurs and serves on several boards, including Bookboon.com, Denmark's largest online supermarket, and nemlig.com, where he is also Vice Chairman. He is Jury Chairman of the EY Entrepreneur Of The Year Denmark and Board Member of Copenhagen For The Win (#CPHFTW). He co-founded Nordic Makers, where he works actively with other top Nordic Angels to invest in and back ambitious entrepreneurs.
Nielsen's specialties include strategy, growth, channel building, digital marketing, competitive analysis, engineering practices, acquisitions, and angel investments. He has studied at multiple institutions, including Herlev Gymnasium, Columbia Business School, and Copenhagen Business School. He has also held various positions throughout his career, including Head of Technology Evangelist team and CDO at Sitecore, Senior Developer and System Architect at Pentia, and ISV/TP Director at Sitecore.