Larry Johannes

Larry Johannes is an accomplished advertising and brand marketing executive with a proven track record of success in both agency and corporate settings. With a background that includes spearheading marketing initiatives for leading global organizations like Siemens and Uniden Corporation, Larry has demonstrated expertise in driving market share growth and revenue increase in various consumer electronics and telecom sectors.

Currently serving as a founding partner at the Willow St. Agency, a renowned digital advertising company, Larry specializes in developing creative marketing solutions across various media platforms. His extensive experience also extends to strategic marketing roles at TTI Mouser, where he played a pivotal role in the semiconductor and electronic components industry.

Larry's professional journey includes noteworthy achievements such as leading marketing teams responsible for establishing and expanding brands like Siemens Gigaset and Verizon in North America. Additionally, his contributions to environmental sustainability through TreeHouse Environmental showcase his commitment to social responsibility.

Throughout his career, Larry has received numerous accolades for his innovative marketing strategies, including prestigious awards like the Communication Arts Gold Award and multiple Addy awards. His active involvement in professional organizations such as the Dallas Society of Visual Communicators and associations like the Consumer Electronics Association reflect his dedication to advancing the marketing industry.