State University of New York College at Oswego

Massachusetts Institute of Technology - Sloan School of Management

Columbia University in the City of New York

Chief Revenue Officer at Proteus Motion Inc. (formerly Boston Biomotion)  Chief Revenue Officer at Flex line Fitness

Laguna Niguel, California, United States

Proteus Motion is pioneering the future of performance training and physical rehabilitation.  Based in New York, Proteus possesses numerous issued and pending patents, along with 10 million unique data points collected from users. It is backed by leading investors and elite sports professionals, including The Hospital for Special Surgery, MIT, NBA Commissioner Emeritus David Stern, MLB Hall of Famer Dave Winfield, MLB All-Star Chris Capuano, HBSE Ventures, Monozukuri Ventures, Dick Boyce, and Kosner Media.

Proteus Motion Inc. (formerly Boston Biomotion)

Chief Revenue Officer

Flexline replaces bulky weights with pneumatic pistons and utilizes the first blue tooth enabled smart handle that allows you to adjust weight on the fly with a simple touch of a button - opening a whole new way of lifting. No stopping to select or change weights. No worries about dropping heavy barbells on the chest or dumbbells on the toes. You can get in and out of position with ease without straining or awkward movements. Now it’s possible to perform drop sets, pyramids and negatives without a spotter. ​The right weight at every moment - ​more time in the failure zone, reduced work out time, and maximized results for targeted goals.

The fitness industry is quickly evolving and attracting more and more fitness enthusiasts. Whether you’re operating a large facility, group studio, therapy clinic, or running a personal training business, Flexline’s simplicity and versatility uniquely support revenue growth. The small footprint and modular design makes the most of your space, your dollars, your customer base and customer experience.

Flexline Fitness

CEO and Founder of consulting firm, Long Game Performance . I provide consulting services that promote the values and best practices drawn from my personal expertise in sales, customer advocacy, management, and leadership in the fitness industry.

- I have a strong passion for the fitness industry and for developing world-class sales teams and a passionately loyal customer base. I love working with companies who create high quality, innovative, and functional fitness tools, equipment, and facilities.”

Long Game Performance

CEO, Founder, and Consultant

Accountable for driving total company revenue management and sales growth among key US markets. Prideful building of the industry’s most impassioned and engaged Sales team: Additional oversight of: New Product Launch Initiatives / Change Leadership / Market Share & Capture / Channel Development / Best Practices / Team Building / Strategy AND Execution

Talented people + alignment into a great culture based + clear expectations + right tools for job + camaraderie of a positive team = success for employee/customer and Advantage Fitness Products!

Engaged employees and customers with relentless focus helping each of them to do more of what they do best. This is my passion!

Specialties: Fitness Facility Design, Specification, Branding and Identity Creation, Spatial Planning & Consultation, ADA Compliance for Fitness and General Wellness Application, Asset Management, Revenue Generation via the Fitness Amenity.

Aktiv

Executive Vice President

Revenue Growth / Building Engaged Sales teams / New Product Launch / B2B & B2C / Change Leadership / Market Share / M&A / Top Producer / Brand & Product Management / Channel Development / Best Practices / Team Building / Strategy AND Execution

Sales & marketing executive with an exceptionally strong track record in opportunity identification, new product introductions, sales initiatives and team building for $410M Precor and other firms. Skills in development of top performing sales teams and aggressive business development programs that produced dramatic year-over-year sales growth, increased share of market and strong profits. Can contribute quickly by:

-  Developing new product concepts and aggressive go-to-market initiatives
-  Expanding established brands, building revenues and improving ROIs
-  Recruiting, training and mentoring teams of top performers

Advantage Fitness AFP

- 180M fitness equipment manufacturer. Led 40-person sales team in B2B & B2C sales. Successful transition and turnaround through reorganization during recession.

Star Trac Fitness

Executive Vice President of Global Sales

One of six corporate Vice Presidents responsible for all senior management team initiatives including developing corporate goals, strategic and financial plans, production planning and implementation, marketing and development, and resource development.

-  Promoted from Vice President of Commercial Sales to the position of Vice President of Commercial and Consumer Sales

-  Led very successful execution of Acquisition and Merger of 3 Commercial Fitness Suppliers- Icarian Strength, Cardio Theater, and Club Com into one Precor North America Sales team and 4 different sales channels.

-  Precor North American Commercial Sales team significantly out paced Compound Annual Growth Rate of EMEA, and ROW 4 consecutive years and Precor North America Commercial Sales team was awarded Prestigious Amer Sports Sales Division of the year in 2006.

-  Developed dynamic sales representative compensation structure that motivated a 22% increase in sales in the first year and sustained a CAGR growth rate of 17% over a 5 year period when the industry CAGR average was only 5%

-  Succeeded on hitting 23 consecutive sales quarters where aggressive sales goals were met in full, which was and still is unprecedented at Precor

-  Created and continuously improved very successful Best in Industry Precor Dealer Spiff/Dealer incentive sales and buying programs in 1998 that continue through present day.

-  Created and Executed Successful Go To Market Strategy for Precor AMT exceeding sales goals at an average per unit sales price 25% higher than final projection while continuing growth of Precor commercial treadmill and elliptical categories.

-  Led development of Direct Selling Key Account Sales Team that grew direct sales from  60% in 4 years while Dealer Sales grew slightly over same period.

-  Grew Precor Commercial Treadmill sales 500% in North America from 2003-2008

-  Grew Precor Commercial National Account Sales 400% from 2003-2008

Precor

Vice President of North American Sales

All About Fitness; retail and commercial fitness dealer.  Oversaw growth of business from start-up ($13k investment) to $7.5M annual revenue and expanded from one store to four.  Developed successful relationships with major fitness equipment manufacturers and with commercial customers throughout the Rocky Mountain Region.  Oversaw development of retail and commercial sales force of up to 18 people.

Highlights:
Developed dynamic and successful marketing and sales strategy to take the company from start-up to viability within 6 months
Developed and managed strategic financial plan to minimize initial investment, expedite operating revenue generation, and maximize profitability

All About Fitness was Awarded 1994 Denver Chamber of Commerce Small Business of the Year

Risk-taker: left a secure job and moved 2000 miles to a new place with no existing customer base and no connections to recruit, hire, manage, and grow my own business in a 50/50 partnership.

Optimized business growth and grew business from start-up level ($13k) to $7.5M annual revenue

Expanded from one store to four stores within 2 years

Produced, optimized, and implemented strategic financial plan to minimize initial investment, expedite operating revenue generation, and maximize profitability

Recruited, hired, and managed 18 member sales force

All About Fitness

Chief Revenue Officer and Co-Founder

Carolina Fitness Equipment -- Rockville, Maryland
Sales Manager
Manager of sales and operations for retail fitness equipment store: day-to-day operations, sales and marketing strategies, customer accounts and customer relations, recruitment and training of staff.

Accelerated growth: #1 store out of 27 stores; started a brand new location where I was responsible for everything from service to delivery and reached highest grossing store status

Achieved goal of taking this location from its spot as one of the lowest producing store locations to the top producing store within one year of assuming management

Established innovative network of relationships with local personal trainers to support customer care and follow-up

Top sales performer in Carolina Fitness Equipment  1988, 1989, 1990

Larry Domingo