Suggestions
Larry Oberly
President and CEO at SpeedPro
Larry Oberly is an experienced franchise executive with a remarkable career in business leadership. He joined SpeedPro Imaging as President and CEO, effective November 6, 2017, after serving as VP of global development at RE/MAX LLC, where he had COO-level responsibilities for global development, field services, technology, and training across over 3,800 offices and 50,000 agents.1
Professional Background:
His leadership journey began in 1992 when he owned Baskin-Robbins ice cream shops in St. Louis, Missouri. Even then, he demonstrated a unique leadership style focused on nurturing relationships and building an irresistible company culture. He cultivated an environment of camaraderie and even referred to his employees as "cast members" to encourage a more performative and engaged workforce.2
Career Progression:
- At RE/MAX, Oberly was promoted three times in seven years, serving in roles such as:
- Regional Vice President
- Vice President of U.S. Regional Development
- Vice President of Global Development
During his tenure, he achieved significant expansion:
- Between 2000-2005, his team added 120 franchises in the Arizona, Nevada, and New Mexico Region
- In 2017, global master franchises completed more than 800 franchise sales2
Leadership at SpeedPro:
Since joining SpeedPro, Oberly has prioritized:
- Visiting most of the brand's 130 franchise locations
- Building relationships with franchisees
- Ensuring existing franchisees are profitable
- Expanding the brand's market share
His goal is to grow SpeedPro beyond 130 studios while never losing sight of supporting current franchisees by enhancing infrastructure and support services2
Leadership Philosophy:
Oberly views franchising like a marriage - recognizing that while individual entities are great, they're better together, though challenges will inevitably arise. He understands the delicate balance of maintaining an independent yet collaborative relationship3
Overall, Larry expertly navigates the business world, demonstrating skill across financials, operations, culture, economics, collaboration, and compliance4
His LinkedIn username, as specified in the query, is indeed larryoberly.

