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Larissa Eisenstein
Worldwide I&D Communications at Apple
Professional Background
Larissa Eisenstein is a distinguished senior communications leader and a values-driven storyteller with more than a decade of experience navigating the dynamic field of corporate communications. Known for her passionate advocacy for corporate social responsibility, Larissa has honed her skills in inclusion, diversity, equal pay, human rights, and the overall narrative of belonging within the workplace. Currently serving as the Head of Inclusion & Diversity Communications at Apple, she plays a pivotal role in shaping and promoting the values of diversity and inclusion throughout the organization.
Prior to her current position, Larissa held several prominent roles that reflect her extensive knowledge and expertise in communications. At Airbnb, she adeptly served as the Senior Manager of Partner Communications, where she skillfully built and maintained partnerships while emphasizing the importance of inclusive messaging. Her journey began at Stanford University, where she was the Associate Director of Marketing followed by the Creative Director. These roles at a prestigious institution laid a strong foundation for her extensive career in communications, enabling her to merge creativity and strategy effectively.
In addition to her role at Airbnb, Larissa's time as an Associate Creative Director for Engagement Communications at Apple saw her lead high-impact campaigns that communicated the tech giant’s dedication to social causes. Furthermore, she amplified her narrative flair at Zumpango Films, where she worked as a Producer, melding her storytelling abilities with cinematic visuals.
Through her diverse experiences, Larissa has cultivated a reputation as a thought leader in the realm of corporate communication, specifically regarding the inclusive portrayal of gender and diversity in media. Her initiatives advocate for systemic change and inspire others to embrace diversity in all aspects of their operations.
Education and Achievements
Larissa’s educational background has significantly influenced her career trajectory. She studied for her Bachelor of Science in Environmental Policy and Economics at Stanford University, an institution renowned for fostering innovative and critical thinking. This program allowed her to examine the intersections of policy, economics, and ethics, equipping her with the analytical tools necessary to navigate corporate communications effectively.
Furthering her academic pursuits, Larissa achieved her Master of Arts in Gender Representation in American Media from the University of Hawaii at Manoa. Her studies concentrated on the critical analysis of media narratives and their impact on societal values, giving her a unique perspective that she applies to her professional life. This specialized education has made her an adept advocate for gender inclusivity and awareness in communications.
Her professional journey encompasses several roles across various esteemed organizations. As a Founding Advisor in Brand Marketing at Desmadre.com, she played an integral role in shaping a brand rooted in authentic cultural representation and engagement. Larissa has also provided consultancy services in brand and content strategy at Intuit, where she further solidified her expertise in communicating brand values aligned with social equity and inclusion.
Achievements
Larissa Eisenstein’s career has been marked by a series of significant achievements that reflect her commitment to driving social change through corporate communication. Her leadership in Inclusion & Diversity Communications at Apple not only strengthens the commitment to these values but has also been a crucial factor in amplifying the organization's global efforts towards inclusivity.
Her adeptness at crafting compelling narratives aimed at promoting equality extends beyond her professional roles. Through her work with various organizations, Larissa has initiated and supported numerous campaigns that aim to elevate marginalized voices and foster an environment where everyone feels valued and respected. These campaigns have gained recognition for their authenticity and ability to resonate deeply with diverse audiences.
In every role Larissa has undertaken, she has demonstrated a knack for managing high-functioning teams and fostering collaborative environments. Her ability to elevate team performances while embedding a culture of inclusivity has made her a highly sought-after leader in the field.
Additionally, Larissa’s experiences reflect her commitment to continuous learning and advocacy for social issues. She is known for acquiring and sharing knowledge about industry trends, emerging communication strategies, and innovative practices that push the envelope of traditional corporate communication. Her influence continues to inspire many upcoming communicators and brands to take a stand for inclusivity and social justice.
Larissa Eisenstein stands out as a passionate leader and advocate dedicated to driving systemic change through the power of communication. Her extensive background in corporate social responsibility has equipped her with the tools to shape narratives that not only promote workplace diversity but also prioritize human rights and ethical standards across industries. As she continues to navigate the field, Larissa remains steadfast in her mission to create a world where everyone has a voice and feels a sense of belonging.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
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- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.