Larisa Johnson is a data-driven media professional with a passion for building cross-channel, full-funnel media capabilities in the tech and entertainment sectors.

With over 15 years of experience in media planning on market, national, and global levels, Larisa excels in showcasing the lasting impact of brands amidst aggressive growth goals.

She holds a Bachelor of Arts in Communications from the University of Minnesota and has studied at Spring Lake Park Senior High School and Spring Lake Park H.S.

Larisa Johnson's career spans across prominent organizations where she held key roles such as Vice President of Paid and CRM Media Strategy at the National Basketball Association (NBA), Senior Director of Brand, Owned, and Influencer Media at Twitch, Brand Media Director at Lyft, and Head of Paid Media at Pandora A/S.

She also contributed her expertise as an Advisory Board Member at Inpowered and in various media roles at organizations like Digitas North America, Butler, Shine, Stern & Partners, Riley Hayes, Carmichael Lynch, RPM Advertising, and WUCW-TV.

Larisa combines her educational background, extensive industry experience, and diverse roles within media planning and strategy to drive results and achieve growth objectives for her organizations.