Larisa Johnson

VP, Marketing @ NBA | Ad Age Women to Watch | AI Board Member | Brand Innovator: Woman in Sports | Ex-Twitch, Lyft, Pandora

Larisa Johnson is the Vice President and Global Head of Marketing Channel Strategy at the National Basketball Association (NBA). She has a robust background in marketing and growth strategies, with a focus on building investment in brand channels.

Professional Background

Current Position: Vice President, Global Head of Marketing Channel Strategy at NBA.
Previous Roles:
- Director, Head of Brand Channel Strategy at Lyft (May 2017 - September 2018).
- Head of Paid Media at Pandora (April 2016 - May 2017).
- Various positions in media planning and advertising, including roles at Riley Hayes Advertising and RPM Advertising.

Achievements

Larisa has received numerous awards throughout her career, including:

Silver, Digital (Retail Category) from the London International Awards for the Taco Bell Blackout campaign.
Recognition as a finalist in multiple categories from the SF Big Awards and AdWeek for innovative media campaigns.

Skills and Expertise

Larisa is noted for her ability to bridge marketing and growth, leveraging data-driven strategies to enhance brand visibility and engagement. Her experience spans various sectors within the marketing landscape, making her a significant asset to the NBA's marketing initiatives.

For more detailed information about her career trajectory and accomplishments, you can view her LinkedIn profile here .1