Catherine Davis

Catherine Davis is a highly accomplished marketing and communications leader known for her exceptional ability to build brands and create innovative models. With experience in CPG, retail, financial, luxury, non-profit, and online businesses, she has demonstrated success in leading transformative marketing initiatives and developing and integrating digital strategies. Catherine has been recognized as one of Advertising Age's Women to Watch 2018, Advertising Age's 2015 Media Mavens, Adweek's 2014 Media All-Stars, and Forbes' 100 Must-Follow Marketing Minds to Follow on Twitter. With 21,000 Twitter followers, she is actively involved in social media. Catherine is currently on the She Runs It board and Ad Age's The List, and she has served on the Alvin Ailey American Dance Theater and the Make A Wish Foundation of America boards.

Catherine's specialties include P&L management, building and leading high-performing teams, marketing strategy development, brand and product positioning, data-driven storytelling and content creation, communications and integrated media, creating new agency marketing and media models, consumer insights and segmentation, acquisition and retention strategies, direct and digital marketing (including social media, content development and distribution, SEO, paid search, mobile, digital and direct mail lead generation, advertising, and measurement), customer relationship marketing (eCRM), data strategy, database management, and CRM migration.

Overall, Catherine has an impressive professional background that includes experience at Feeding America, Leo Burnett, Vizeum (Dentsu Aegis Network), Think First Consulting, Diageo, Harris Direct (BMO), and Morgan Stanley.