Catherine Davis

Catherine Davis is the Chief Marketing Officer (CMO) for IG Group in North America, a position she has held since September 2022. In this role, she is responsible for driving growth and enhancing the brand's presence in the online brokerage space, particularly through platforms like tastyworks and tastytrade, which are part of IG's ecosystem aimed at empowering self-directed retail investors .12

Professional Background

Davis has over 30 years of experience in marketing, having worked with some of the world's leading advertising agencies and notable consumer brands. Her previous roles include:

• Founder and President of Think First Consulting, a marketing strategy consulting firm.
• Chief Marketing and Communications Officer at Feeding America, where she led initiatives that earned the organization recognition as one of Fast Company's "2021 Brands that Matter" .1
• Senior positions at Morgan Stanley, including SVP and Director of Global Advertising and Brand Management .12

Achievements

Davis has received several accolades throughout her career, including being named a "Woman to Watch" by Adweek and recognized as one of Forbes' "100 Must-Follow Marketing Minds on Twitter." Her expertise lies in expanding digital footprints and developing innovative business models .1

Vision at IG Group

In her current role, Davis aims to enhance client interaction with IG's offerings and support the company's scaling efforts. She emphasizes a purpose-driven approach to marketing that aligns with IG's mission to innovate and improve trading experiences for its customers .1