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Lara Kaiser
Social Media Director @ The Coca-Cola Company
Lara Kaiser is a seasoned communicator and marketer with over 12 years of experience in various industries, including food & beverage, technology, and finance.1 She currently holds the position of Social Media Director Europe at The Coca-Cola Company, where her specific role is Director of Social Craft & Emerging Platform Strategy.1
Career Highlights
The Coca-Cola Company: Lara Kaiser joined Coca-Cola in 2018, initially as a Community & Digital Marketing Manager in Switzerland.2 She has since progressed to her current role as Social Media Director for Europe.
Previous Experience: Before joining Coca-Cola, Kaiser spent three years working at ABB, a global technology company.2 This diverse background has contributed to her expertise in digital marketing and social media strategy across different sectors.
Skills and Expertise
Kaiser's professional experience has equipped her with a range of skills in:
- Digital marketing
- Social media strategy
- Community management
- Emerging platform strategies
Her role at Coca-Cola likely involves overseeing the company's social media presence and strategy across European markets, as well as identifying and leveraging new and emerging platforms to engage with consumers.
With her extensive experience in both B2B and B2C environments, Lara Kaiser is well-positioned to drive innovative social media strategies for a global brand like Coca-Cola in the European market.
