Lane Hunter

New Business Leader at Forrester: Guiding mid-market companies with customer-obsessed strategies that drive growth

Lane Hunter, MBA, is a professional with a strong background in strategic planning and customer-centric decision-making.

With an MBA in Brand Management from Southern Methodist University and a Bachelor of Arts in Business Administration from Austin College, Lane has a solid educational foundation.

Lane currently serves as an Account Director at Forrester, where he leverages his expertise to assist clients in developing forward-thinking strategies.

Prior to his role at Forrester, Lane held positions such as Sr. Client Development Manager at Research Now and various managerial roles at Forrester Research.

Lane excels in brokering engagements, recommending research-based tools, and fostering a culture of customer experience excellence and digital innovation for enhanced loyalty and customer acquisition.

His approach emphasizes leveraging data-driven insights and frameworks to drive business success and position Forrester as a valuable partner in achieving desired outcomes.