Suggestions
BJ Sorensen
Marketing Strategist | Brand Builder
BJ Sorensen is a seasoned marketing professional currently serving as a Senior Marketing Manager at Western Governors University.2 He describes himself as a "marketing architect" who has helped numerous companies design marketing departments, campaigns, processes/models, and strategic plans.2
Professional Background
BJ Sorensen has extensive experience in:
- Brand strategy
- Marketing strategy
- Customer experience
- Product management
- Strategic planning
- Process improvement
He holds an MBA from the University of Oregon and has worked with organizations ranging from startups to global corporations, including Ultradent Products and IDEX Corporation.
Expertise and Skills
Sorensen's areas of expertise include:
- Business strategy
- Brand management and development
- Sponsorship marketing
- Product design and launches
- Market research
He has managed product designs, implementations, and launches across various categories, including nutrition supplements, fitness products, manufacturing components, and service videos.1
Approach and Strengths
Colleagues and clients describe BJ Sorensen as:
- Creative, smart, and hardworking
- Able to connect with people professionally and personally
- Capable of offering fresh ideas and creative solutions
- Skilled at making complex problems simpler
- Organized and systematic
His approach often involves helping visionaries develop ambitious ideas into tangible, executable plans.1
Personal Interests
Outside of his professional life, BJ Sorensen enjoys:
- Exploring the outdoors on a mountain bike
- Studying psychology and human biomechanics
BJ Sorensen is married, and he has expressed pride in his wife's accomplishments, including her TEDx talk.34
