Lana Elie

Lana Elie is the CEO and founder of Floom Ltd, a company she established in December 2015.2 Floom is a market network in the flower industry that aims to revolutionize the sector through technology.2 The company started as a B2C flower marketplace for independent florists and expanded into business management SaaS (FloomX) and wholesale ordering for florists in 2019.2

Career Background

Prior to founding Floom, Lana held several positions in the media and digital industries:

• Head of Brand Solutions EMEA at VICE Media (October 2014 - November 2015)2
• Publisher of POSTmatter at Meri Media (April 2014 - October 2014)2
• Senior Interactive Project Manager at Meri Media (February 2013 - October 2014)2
• Digital Producer at Somewhat_ (May 2012 - November 2012)2

Education and Skills

Lana has experience in digital production, having worked with notable brands such as Burberry and Quintessentially.1 She is proficient in Indonesian and English, with native or bilingual proficiency in the latter.2

Entrepreneurial Journey

Lana founded Floom in 2016, combining her experience in the tech industry with her love for flowers.3 The idea for Floom came from her frustration with the process of finding and ordering from quality florists.3 Her goal was to create a platform that simplified the discovery and purchasing process while supporting independent florists.3

Achievements

Under Lana's leadership, Floom has gained recognition in the startup community:

• Listed in the A16Z Marketplace 100 (2021)2
• Mass Challenge 2016 Finalist2
• Named among Top 100 Startups in the UK in 2017 and 20182
• British Florist Association: Flower Sender of the Year Finalist (2020)2

Business Growth

Floom has experienced significant growth since its inception. By 2019, the company had expanded its operations to New York and Los Angeles, with nearly 150 florists signed up to the platform.4 The company's headcount grew from 7 staff in December 2018 to 18 by early 2019, with projected sales of £5 million for that year.4

Lana Elie's entrepreneurial journey demonstrates her ability to identify market opportunities and leverage technology to create innovative solutions in traditional industries.