Lacey Frederick

Lacey Frederick is a dedicated and passionate sports industry professional with experience in various roles. With a BS in Public Relations from the University of Wisconsin-La Crosse, Lacey has worked in corporate sponsorship activation, integrated marketing, fan engagement, promotions, marketing, PR, account services, media relations, recruitment, and events. She is currently serving as Senior Corporate Sponsorship Activation Manager at Dallas Mavericks, responsible for ensuring that partnerships are effectively managed and activated for maximum ROI. Lacey is a highly skilled professional with a deep commitment to constantly improving herself and staying up-to-date on industry trends.