Helana Ebenhardt is a marketing and communications professional with a passion for fashion, beauty, and design. She has attained a Bachelor's degree in Business Management from Dalhousie University and completed her high school at Greenwood College School. Her experience working at high-growth start-ups and direct-to-consumer fashion brands has given her a deep understanding of how to grow a successful brand through digital marketing.

As a Social, Community & Content Lead at SAMARA Bags, she has honed her social media, community management, content creation, and creative direction skills. Prior to this, she has worked for Wyld Skincare as a Brand Marketing Manager, Mejuri as an Experiential Event Marketing Coordinator and Community Marketing Coordinator, Wave HQ as a Content Marketing Coordinator, and Nudge as a Marketing Coordinator. Ebenhardt also has internship experience at OutMatch, where she worked as a PR and Marketing Intern. During her co-op experience at Children's Aid Foundation, she was given the role of Events Coordinator. Moreover, she has worked as a Camp Counselor at Glen Bernard Camp in the past.

Overall, Ebenhardt's professional experience and expertise lie in social media, community management, content creation, creative direction, brand marketing, experiential event marketing, and PR and marketing coordination.