Kym Frank

Kym Frank is a seasoned professional in media and human insights with over 20 years of experience in the industry. She has been at executive levels in various companies spanning start-ups, global agencies, consulting firms, media organizations, and media currency not-for-profit. Her expertise lies in innovative cross-media and hybrid measurement solutions.

Kym has cultivated relationships with Fortune 500 companies across automotive, CPG, QSR, financial, healthcare, retail, telecommunications, and media sectors. Her skills include designing, executing, and interpreting qualitative and quantitative custom research studies, along with analyzing syndicated and big data. She is proficient in various research software and tools and is known for her polished presentation skills, established industry presence, and being a trusted representative.

She possesses a diverse set of specialties that include conducting advisory panels, brand tracking, campaign effectiveness analysis, consumer profiling, consumer purchase behavior analysis, and studying elite audiences such as investors, high-net-worth individuals, physicians, and political figures. Kym is experienced in conducting various types of research studies like geolocation studies, in-depth interviews, mixed methodology studies, mobile panels, focus group moderation both online and in person, search analysis, secondary research, social listening, sponsorship impact studies, syndicated data analysis, and tracking studies.

Kym Frank's educational background includes a Bachelor of Arts in Communications from the University of Pennsylvania, a Master of Arts from Montclair State University, and studies at Sparta High School. Her professional journey includes roles such as President at Geopath and Tab - The Traffic Audit Bureau, Senior Vice President at Symphony Advanced Media, Optimedia US, and Zenith. She has also served as Vice President of Research at CBS Television Distribution and held positions in research and strategy consulting in healthcare and life sciences.

Having been the Director of Program Research at King World Productions, Inc., Kym Frank brings a wealth of experience and expertise to the industry, making her a valuable asset across various sectors of media and research.