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Kurt Vogel
Senior Product Director @ Mars United Commerce
Kurt Vogel is a senior business leader with over 10 years of diverse experience across eCommerce, direct-to-consumer (D2C), and traditional retail, as well as sales and account management.1 He currently holds the position of Senior Product Director at Mars United Commerce, a role he started in August 2024.1
Career Highlights
Current Role: As Senior Product Director at Mars United Commerce, Kurt has been in this position for about 1 month as of October 2024.1
Previous Positions: Before joining Mars, Kurt held several notable positions:
- Director of Product Development at Edge by Ascential (August 2021 - July 2024)
- Director of Client Insights, North America at Edge by Ascential (February 2020 - November 2021)
- Senior Insights Manager at Edge by Ascential (March 2019 - February 2020)1
Key Accomplishments
Throughout his career, Kurt has achieved several significant accomplishments:
- Led an eCommerce team responsible for 70% year-over-year growth over three years
- Developed digital shelf content deemed "Best In Class" by Amazon
- Led and developed partnerships with two of the top four customers in his company
- Negotiated joint-business plans, including programming, forecasts, and budgets
- Activated digital marketing campaigns yielding industry-leading ROI
- Relaunched and operated a direct-to-consumer retail site
- Established internal standards and tools for eCommerce forecasting and analytics1
Kurt Vogel's experience and accomplishments demonstrate his expertise in eCommerce, product development, and digital marketing, making him a valuable asset in his current role at Mars United Commerce.