James Griffiths

James Griffiths is the General Manager of Flywheel Alternative Data, a division of Flywheel (formerly known as Ascential). Here's a comprehensive overview of his role and background:

Professional Role

James Griffiths leads Flywheel Alternative Data, which provides data products and services to investors and consulting teams. The company repurposes data sources from its parent organization, Flywheel, to create valuable insights for the financial sector.1

Company Background

Flywheel, previously known as Ascential, recently underwent a significant transformation:

• The company rebranded, integrating 11 businesses serving consumer brands and the investor-focused division into a single entity called Flywheel.1
• Flywheel was recently acquired by Omnicom for approximately $835 million, becoming Omnicom's dedicated digital commerce practice.1

Key Responsibilities

As General Manager, James Griffiths oversees:

1. Development and management of data products for investors and consulting teams
2. Repurposing of Flywheel's extensive data sources for the alternative data market
3. Maintaining and expanding the company's flagship dataset on fashion and CPG pricing and promotions, now known as eCommerce Insights2

Expertise and Reputation

James Griffiths is recognized for his:

• Extensive knowledge of the TMT (Technology, Media, and Telecommunications) sector and e-commerce
• Strong reputation for driving business success, as evidenced by his previous work at Pitney Bowes4
• Ability to identify and develop new data products for the investment community3

Recent Developments

Under James's leadership, Flywheel Alternative Data has:

• Partnered with Arb Insights to develop a gross margin model using Flywheel's comprehensive dataset on promotional activity and pricing1
• Launched new datasets, including one that sizes major retail categories in 180 countries and provides retailer market share with 5-year forecasts2
• Explored opportunities to bring additional datasets used by consumer brand clients to investors2

James Griffiths continues to play a crucial role in shaping Flywheel Alternative Data's strategy and growth in the rapidly evolving world of digital commerce and alternative data for investors.