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Krystal Plomatos
Executive Director, Head of Growth Marketing | News, Games, Cooking, Audio & Wirecutter.
Krystal Plomatos is an accomplished marketing professional currently serving as the Executive Director of Growth Marketing at The New York Times.35 With over 16 years of experience, she has demonstrated success in driving revenue growth and has received recognition for her work in the field.3
Professional Background
Krystal oversees marketing strategies for several standalone products at The New York Times, including:
- News
- Games (including popular titles like Wordle)
- Cooking
- Audio
- Wirecutter4
Her role involves managing a team of marketers and developing high-level marketing strategies for these diverse product lines.1
Achievements and Expertise
- Awards: Krystal is an Effie and Cannes Lion award-winning full-funnel marketing leader.1
- Specialization: She has deep experience working in product-led organizations and subscription-based businesses.1
- Industry Recognition: Krystal has been involved in notable projects, such as the launch of Chess Replay, which was one of NYT's most successful partnered content pieces.2
Career Philosophy
Krystal emphasizes the importance of adaptability in subscription businesses, stating:
"When you're working in subscription businesses, by definition, they are so dynamic and they are so volatile, that only using a playbook of what works is a death sentence. You have to continually add new colors to that palette."1
This approach highlights her commitment to innovation and staying ahead of market trends in the rapidly evolving digital media landscape.
