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Krystal Plomatos
Executive Director, Head of Growth Marketing | News, Games, Cooking, Audio & Wirecutter.
Krystal Plomatos is an award-winning marketer with over 16 years of experience specializing in revenue growth, audience engagement, and brand awareness.
With a background in product-led organizations, Krystal has a proven track record in scaling subscription businesses, notably with The New York Times and Dashlane.
She is recognized for her leadership style as a leader-as-coach, balancing tough love with steadfast advocacy for her team.
Beyond her corporate roles, Krystal actively advises early-stage women-owned businesses in e-commerce, media, podcasting, and healthy food & beverage sectors, emphasizing 'Shine Theory' and empowering women in her work and personal life.
Her educational background includes a Master of Science in Strategy from VCU Brandcenter and a B.A. in Advertising with a focus on Hispanic Marketing Communication from Florida State University.
Krystal has held various key positions in renowned organizations such as Executive Director of Growth Marketing and Acting Director of Brand and Product Marketing at The New York Times, Acting Senior Director of Brand at Dashlane, and other strategic roles at Lyft, Special Circumstances, SYLVAIN, Anomaly, Mother, Naked Communications, and Zubi Advertising.
