David Rubin

David Rubin is a prominent figure in the media and marketing industry, currently serving as the Chief Brand and Communications Officer of The New York Times Company and the Publisher of Wirecutter.14 In his role, Rubin is responsible for overseeing several key areas of The Times' operations:

Corporate Communications and Brand Strategy

Rubin leads all aspects of corporate, brand, and internal messaging, as well as public relations and public affairs for The New York Times.1 He is also in charge of developing enterprise-wide brand strategy for The Times and its various products.1

Revenue Streams and Business Development

Beyond his communications responsibilities, Rubin oversees many of The Times' revenue streams outside of subscription and advertising.1 This includes:

• Licensing
• Books
• Film and television
• Commerce
• Live events

Wirecutter Leadership

As the Publisher of Wirecutter, Rubin works with the leadership team to drive growth, performance, and advance its rigorous service journalism.1

Marketing Achievements

Prior to his current role, Rubin served as the Chief Marketing Officer of The Times, where he:

• Participated in The Times' digital transformation
• Grew the consumer subscription business significantly
• Led the development of award-winning advertising campaigns, including "The Truth Is Hard" and "The Truth Is Worth It"1

Professional Recognition

Rubin's work has earned him several accolades in the marketing world:

• Named a "Brand Genius" by Ad Week
• Recognized as one of Business Insider's "25 Most Innovative CMOs in the World"1
• Featured on the Forbes Entrepreneurial CMO 50 list2

Background and Education

Before joining The New York Times in April 2016, Rubin worked at Pinterest, where he led the community, marketing, brand, and research teams.13 He has also marketed brands in various categories, including consumer products and digital media.1

Rubin holds a Master of Business Administration degree from Wharton (1999) and a Bachelor of Arts in history from Yale (1993).1