Year Up New York

Northern Virginia Community College

Mountain View High School

Paid Media Strategist  at acKnowledge

New York, New York, United States

acKnowledge

Paid Media Strategist

Horizon Media

Programmatic Planner

- I supported the sales team in planning and executing campaigns while providing optimal client service support for assigned Advertisers/Agencies on CBS Entertainment and CBS News platform• Pulled Google Analytics of ongoing performance reports for CBS Entertainment digital media clients• Analyzed market data to help identify target audiences and create an effective schedule while following media trends of both traditional and digital channels• Served as a primary point of contact for preparing media plans and client presentations, collecting and presenting research information to the client • Provided engagement reports and audience profiles for various CBS Entertainment Digital Media assets in support of the Media Sales RFP process• Entered Insertion Orders in Operative One order management system and manage orders through the approval process• Communicated ad specifications and creative lead times to Advertisers/Agencies

CBS Interactive

Digital Sales Media Planner

- Targeted and initiated research on potential new clients or competitive networks to help sales team drive revenue  • Analyzed competitor’s activities in the marketplace and aided the team in planning counter strategies • Worked alongside Pricing and Planning team to assist Account Executive with managing the overall budget week to week and quarterly • Worked with the ad traffic team at the Sinclear Broadcast Group to resolve any media billing discrepancies or issues• Reconciled networks weekly and monthly invoicing for LaffTV and BounceTV• Compared and negotiate rates, contracts, and space/inventory between the agency and the network• Optimized campaigns & schedules based on results against the overall goal of the quarter• Assist in the sale of commercial inventory on all Katz Broadcast networks to maintain a $38 million quarterly budget  • Managed maintenance of agency accounts including P&G, J&J, Credit Karma and eHarmony for upfront and scatter order entry, inventory moves, and brand allocations

Marathon Ventures Media Sales

TV Sales Media Planner

- Coordinate with sales team and clients to ensure all direct response commercial spots are placed, booked, and airing correctly•	Assist sales staff in Inventory management, traffic maintenance and monthly reconciliation•	Prepare PowerPoint presentations and one-sheets showcasing new programming on various networks•	Created and maintained insertion orders, as well as the tracking and solving of any billing discrepancies•	Communicated with clients and buyers daily in order to solve problems and handle requests  •	Acted as a liaison between the Traffic department and the agency contacts•	Completed administrative tasks such as filing and general office maintenance

Sales Assistant

- Provide quality assurance for the global partner portal by conducting daily reviews of hyperlinks, verbiage, website look & feel – which help promote a positive user experience• Participate on company’s social media sites - such as Twitter and Chatter thru Salesforce - to keep employees aware about Partner Marketing initiatives• Created as well as continue to manage the Partner Communication Metric report to ensure timely measurement of activity takes place, influencing data-driven decisions• Managed the brand refresh of the Global Partner Marketing materials by ensuring they reflected the organizations’ branding guidelines • Conducted extensive research on industry trends as well similar applications used by competitors in order to assist with the re-design of the CA Corporate Partner Marking mobile application• Assisted the Event Manager with planning and production of the company’s holiday party, which was attended by 200+ guests• Worked with the Culture Affinity Committee to create awareness about office activities to improve employee moral

CA Technologies

Marketing Intern

- Deliver food and beverages to our premier customers inside of their luxury suites in a timely manner to ensure the highest level of customer satisfaction• Completed a Disney Premier Customer Service training to ensure the best premier customer service experience possible

The Barclays Center

Levy’s Suite Runner

Participated in an intensive 11 month professional development program with coursework in Microsoft Office 2010, Business Communications, Business Math and Professional Skills. Accrued 200+ hours of hands-on training in project management such as Defining a project, creating scope, time, and cost of a project.Developed project management, team work and public speaking skills through researching, developing and presenting projects. Served on the Outreach Committee to recruit future candidates through site/school visits.

Kristopher Riddick