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    Kristine Soto

    Brand Director

    Kristine Soto is a seasoned marketer with a background in leading creative, strategy, and production teams across various industries such as tech, social impact, and CPG. Her expertise lies in brand management, integrated marketing, creative strategy development, audience research, and a global mindset. Known for her entrepreneurial spirit, Kristine excels in fast-paced environments and enjoys inspiring and mentoring teams.

    She pursued her education at the University of Southern California, where she studied International Relations/Global Business with a minor in Cinema/TV, earning a Bachelor of Arts (B.A.) degree.

    Throughout her career, Kristine has held significant roles in various organizations. She served as the Brand Director for Apple services, Ripple (fintech), and Twitter at Death of Bad Creative Marketing Studio. Additionally, she worked as the Marketing Director at Emerson Collective and as the Brand Director for truth, Tillamook, and Google at 72andSunny. Prior to these roles, Kristine was the Global Account Director for Apple at TBWA\Media Arts Lab and held positions such as Assistant Account Executive at Dailey & Associates Advertising, where she managed accounts like Intuit, LEGOLAND California, and Nestlé Confections. She also gained experience as an intern at Deutsch, working on Coors Light.

    Kristine Soto's diverse experience and skills make her a valuable asset in the marketing industry, where she demonstrates proficiency in creative leadership, strategic planning, team management, and fostering innovation.

    Highlights

    Aug 25 · AgencySpy
    72andSunny, truth Tell Fellow Kids That Cigarettes Will Leave Them #Squadless - AgencySpy
    Aug 25 · Adweek
    72andSunny, truth Tell Fellow Kids That Cigarettes Will Leave Them ... - Adweek
    72andSunny, truth Tell Fellow Kids That Cigarettes Will Leave Them ... - Adweek