Jason McAlpin

Experienced Brand Director

Jason McAlpin is currently the Brand Director for vitaminwater at The Coca-Cola Company, where he has built a reputation as a results-driven leader. He has over 10 years of experience in brand management and business growth, focusing on developing strategies that enhance brand visibility and market share.

Professional Background

Current Role: Brand Director, vitaminwater at The Coca-Cola Company.
Experience: McAlpin has held various positions that emphasize his ability to drive brand performance and innovation within the beverage sector.

Skills and Expertise

Holistic Business Leadership: He is recognized for his comprehensive approach to business, integrating marketing strategies with operational efficiency.
Brand Growth: His expertise includes building and growing brands in competitive markets, particularly in the beverage industry.

Location

Based in Atlanta, Georgia, he is well-positioned within one of the major hubs for the beverage industry.

For more detailed insights into his professional journey, you can view his LinkedIn profile here .1

Highlights

Jan 29 · thegoodfoodcfo.com

Episode 93 :: Launching with Confidence with Jason McAlpin

Experience

Brand Director at vitaminwater

Senior Brand Manager at The Coca-Cola Company; Brand Manager at The Coca-Cola Company; Associate Brand Manager at The Coca-Cola Company

Education

MBA in Marketing and Entrepreneurship from University of North Carolina at Chapel Hill; Bachelor of Science in Business Marketing from University of Maryland