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Kristina Zivich
Director of Business Development at EPAM Systems
Professional Background
Kristina Zivich is an accomplished digital sales executive renowned for her remarkable expertise in the realm of enterprise solutions. With a decade of agency experience, Kristina has masterfully co-created and successfully closed pivotal Enterprise opportunities that not only elevate her clients but also significantly enhance the experiences of their own clients. Her career is distinguished by her ability to forge long-lasting relationships, which is undoubtedly a cornerstone of her success in navigating the complexities of strategic engagements.
In her current role as Director Of Business Development at Epam Systems, Kristina is at the forefront of innovation, guiding her team in planning strategic initiatives that resonate with digital maturity across data, creativity, and technology. She maintains a laser focus on ensuring that the sales process creates an inclusive and collaborative environment, optimizing dialogues throughout the sales cycle. Kristina’s skillful approach leads to agreements that are not only beneficial but also drive exceptional customer experiences for both internal stakeholders and external users.
Over her career, Kristina has demonstrated unparalleled mastery in refining and optimizing the buying experience—from the initial hunt to the smooth handoff—ensuring that all parties involved can freely share ideas and innovate together to forge amazing solutions. Her unique sales process emphasizes collaboration, fostering an atmosphere where creativity thrives and remarkable outcomes are achieved.
Education and Achievements
Kristina’s academic journey began with a Bachelor of Arts in Communications from Marquette University, where she honed her skills in effective communication and strategic thinking. Additionally, her studies at Grinnell College further enriched her capabilities and provided her with a strong foundation for her ensuing career in digital sales and business development.
Throughout her impressive career trajectory, Kristina has held several key positions that have shaped her into a leader in digital sales. Before her tenure at Epam Systems, she served as the Senior Director of Business Development at Ffw, where she further solidified her reputation as an industry expert. In her previous role, she played an instrumental part in steering business development strategies that drove remarkable results for her clients.
Earlier in her career, Kristina occupied various roles at Ffw, including Director Of Business Development And Client Engagement, and Key Account Executive. These experiences allowed her to develop a comprehensive understanding of client needs and engagement strategies, solidifying her ability to create value-driven business solutions. Notably, her time as a Web Strategist and Digital Sales professional at Orbit Media Studios, Inc. established her as a forward-thinking sales leader early on, as she adeptly navigated the rapidly evolving digital landscape.
Achievements
Kristina's career is adorned with significant achievements that underscore her abilities as a digital sales leader. She has been recognized for her exceptional performance in creating transformative experiences for clients across multiple sectors. Her dedication to optimizing collaborative environments is visible in her ability to drive digital maturity, catering to both the technical and creative needs of her clients.
One of her key achievements includes successfully leading strategic initiatives that resulted in long-term partnerships with major clients, thereby increasing their customer engagement and satisfaction levels. Kristina’s adeptness in managing complex sales cycles has not only benefited her clients but has also reinforced her position as a trusted advisor in the digital sales landscape.
Kristina’s approach emphasizes continuous improvement; she is always on the lookout for innovative ways to enhance the purchasing journey for clients and their stakeholders. This relentless pursuit of excellence has undoubtedly contributed to her stellar track record in business development and client engagement.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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