Kristina Fugate

Kristina Fugate is a distinguished global marketing and brand leader with a wealth of experience in digital and physical media businesses, having honed her skills at renowned brands such as Disney, Barbie, and Teleflora.

Throughout her career, Kristina has spearheaded numerous successful branding and marketing initiatives, including innovative direct-to-consumer activations, digital storefronts, VR experiences, premium content releases, co-branded collaborations, and more.

As the Senior Vice President of Marketing for Warner Bros. Home Entertainment Film Division, Kristina has played a pivotal role in elevating the division to become a top revenue and profit contributor within the company, securing a dominant #1 market position across various digital and consumer goods platforms.

She leads an executive team overseeing branding, creative, and marketing operations, consistently delivering comprehensive 360 marketing campaigns that drive revenue growth and market expansion, particularly through strategic partnerships with major players like Amazon, Apple, Google, and Sony.

Kristina's notable achievements include sustaining the Harry Potter franchise's leading brand position in the home entertainment market for over a decade and spearheading the introduction of tech-enabled Harry Potter products.

During her tenure at Mattel, Kristina excelled as a Senior Brand Manager for Barbie, overseeing a diverse product portfolio and achieving record-breaking sales milestones.

Kristina Fugate holds an MBA from the Texas McCombs School of Business and a BA in Quantitative Economics & Decision Sciences from UC San Diego.