Kristina Dover

Chief Marketing Officer at Mercy

Kristina Dover is the Chief Marketing Officer at Mercy, a large Catholic health system with hospitals across multiple states in the U.S. Here are key details about her career and background:

Professional Experience

Kristina has been with Mercy since 2012, progressing through several marketing leadership roles:

Chief Marketing Officer (January 2022 - Present)
Interim Head of Marketing (July 2020 - February 2022)
Vice President, Marketing Planning & Community Engagement (December 2019 - July 2020)
Executive Director for Marketing Planning in Integrated Marketing (February 2016 - December 2019)
Director, Marketing & Corporate Communications (January 2012 - December 2019)2

Prior to Mercy, she worked at Rees Associates, Inc. for over 8 years, ultimately serving as Vice President - Director of Marketing and Corporate Communications.2

Education

Kristina studied Mass Communication and Psychology at Oklahoma City University and earned her MBA in Leadership and Management from Oklahoma Christian University.

Approach to Healthcare Marketing

At Mercy, Kristina focuses on data-driven, personalized marketing strategies:

Emphasizes reaching the right patients with the right messages at the right time
Collaborates across departments to balance supply and demand for healthcare services
Aims to empower patients with information to make their own healthcare decisions1

Kristina's experience in nonprofit organizations, architecture, and healthcare gives her a unique perspective on marketing in the medical field. She is passionate about making healthcare information accessible and engaging for patients.1

Highlights

Apr 11 · beckershospitalreview.com

Not quite Amazon but getting there: How Mercy personalizes ...

Experience

Chief Marketing Officer at Mercy (January 2022 - Present)

Interim Head of Marketing at Mercy (July 2020 - February 2022), Vice President, Marketing Planning & Community Engagement at Mercy (December 2019 - July 2020), Executive Director for Marketing Planning in Integrated Marketing at Mercy (February 2016 - December 2019), Director, Marketing & Corporate Communications at Mercy (January 2012 - December 2019), Vice President - Director of Marketing and Corporate Communications at Rees Associates, Inc. (March 2003 - December 2011), Marketing Coordinator at Rees Associates, Inc. (2004 - 2009), Publications and Advertising Manager and Government Relations Coordinator at Oklahoma Dental Association (2003 - 2004), Communication Assistant at Oklahoma Banker's Association (2003)