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Kristin Whalley
Managing Partner, Do Great Projects | Brand Marketing & Strategy | Event Activation & Production
Kristin Whalley is the Managing Partner and Co-Founder of Do Great Projects, a project and production management agency that specializes in live events, experiential marketing, and brand strategy. With over 30 years of collective experience in the entertainment and marketing industries, Whalley has worked with notable brands such as Netflix, Disney, and Anheuser-Busch InBev, leading various marketing initiatives and event productions.13
Before co-founding Do Great Projects in 2019 with Cory O'Donnell, Whalley held significant roles in brand marketing at the Creative Artists Agency and in communications for Nike-owned companies like Hurley and Cole Haan. Her expertise spans across communications, brand marketing, and strategic partnerships, making her a versatile leader in the field.1
Whalley's approach emphasizes creating impactful experiences that prioritize quality over quantity in event planning. In a recent statement, she highlighted her goal to focus on projects that create meaningful engagement rather than merely increasing attendance numbers.2
In addition to her professional accomplishments, Whalley holds a Bachelor of Science in Communications from Boston College.
