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Kristin Whalley
Co-Founder at Do Great Projects
Kristin Whalley is the Co-Founder and Managing Partner of Do Great Projects, a creative agency that specializes in project management, event production, and brand marketing. With over 30 years of combined experience in music, brands, entertainment, and live experiences alongside her co-founder Cory O'Donnell, Kristin brings a wealth of knowledge to the agency.1
Professional Background:: Before establishing Do Great Projects in 2019, Kristin held significant roles in brand marketing at the Creative Artists Agency and worked in communications for Nike-owned companies such as Hurley and Cole Haan. She has successfully led experiential marketing initiatives for high-profile brands including Netflix, Diageo, Anheuser-Busch InBev, Old Navy, Neiman Marcus, QVC, and Disney.1
Achievements:: Kristin played a pivotal role in creating the successful event franchise In goop Health for goop prior to launching her own agency. Under her leadership, Do Great Projects has focused on innovative strategies that emphasize collaboration and enjoyment in their projects.1
Her work reflects a commitment to not only executing events but also enhancing brand experiences through strategic marketing and creative ideation.