Kristin Peters

Kristin Peters is a versatile professional excelling as a general manager with a strong emphasis on brand, growth, and product management in both digital and physical realms.

With a track record of managing profit and loss exceeding $150 million, Kristin has honed her skills in integrated marketing for e-commerce and subscription-based business models, focusing on the customer experience journey from acquisition to retention in various sales channels.

Her expertise spans growth and performance marketing, media and channel strategy, brand positioning, consumer analytics, product innovation, content and social media strategy, omnichannel retail, A/B testing, and corporate marketing among others.

She is experienced in leading diverse teams across multiple functions including brand, creative, content, growth, digital marketing, product management, and analytics in industries such as FMCG, gaming, media, beauty, fashion, and health & wellness.

Kristin's educational background includes a Master of Business Administration with a focus on Economics, Marketing, and Finance from The University Of Chicago Booth School Of Business, a Bachelor of Arts in English from University Of California, Los Angeles, and a Master of Education in Design from California State University - Dominguez Hills.

Her professional journey includes roles such as Senior Vice President Marketing at Automated Pet Care Products, Inc., Chief Marketing Officer at Artifact Uprising®, Vice President Marketing at Man Crates, and Director of Marketing at Teleflora, showcasing her breadth of experience in leading marketing and product management initiatives across various industries.